The future arrived. It booked my MOT.

I’ve been watching people in the US try things with Muse – and now dots – while sitting here in Europe checking what we’re actually allowed to use. Another demo. Another app-store search. Another wait. Europe feels stuck in permanent fast-follower mode. The regulatory landscape doesn’t exactly help that feeling. New tools appear across theContinueContinue reading “The future arrived. It booked my MOT.”

The Stuff & Things Lab: I built an App with zero coding skills. Here’s the prototype…

https://youtube.com/shorts/TwKYYHxagJM?feature=share You know that feeling when your brain is a browser with 47 tabs open? I wrote a book about it (Stuff and Things), trying to capture the haphazard collection of professional musings and life in advertising. But a book is static. Once it’s printed, the ink is dry. My brain, however, keeps making noise.ContinueContinue reading “The Stuff & Things Lab: I built an App with zero coding skills. Here’s the prototype…”

AI in agencies: The execution gap is widening. Start building.

I spent yesterday at the Prolific North event, courtesy of my clients at Twisted Loop. If you want a snapshot of where the UK agency world sits with AI, it’s a study in optimistic paralysis. We are all excited. We are all experimenting. But the gap between our strategic intent and our operational execution isContinueContinue reading “AI in agencies: The execution gap is widening. Start building.”

Same but different: Where Artistic Intelligence Meets Artificial Intelligence

The topic of AI, unsurprisingly, comes up increasingly at the agency. Sometimes because clients explicitly ask, sometimes it just emerges naturally. Earlier this year, our team at Cannes heard AI echoing through every conversation, every presentation, every late-night debate. AI and LLMs aren’t just game-changing. They’re the first technology that genuinely amplifies human creativity ratherContinueContinue reading “Same but different: Where Artistic Intelligence Meets Artificial Intelligence”