I’ve been watching people in the US try things with Muse – and now dots – while sitting here in Europe checking what we’re actually allowed to use. Another demo. Another app-store search. Another wait. Europe feels stuck in permanent fast-follower mode. The regulatory landscape doesn’t exactly help that feeling. New tools appear across theContinueContinue reading “The future arrived. It booked my MOT.”
Category Archives: ai
The Olympic logistical super fun times with AI: why I traded Claude’s sass for Gemini’s brain
Expectation: A seamless Olympic dream.
Reality: Standing at a snowy border in Switzerland, staring at a sign that says “Müstair, cunfin” and wondering where on earth the bus is. 🚌❄️
Planning for the most spread-out Games in history was a trip. Between the “Milano shuffle,” soggy venue burgers, and an official website that had the urgency of a sloth, I had to outsource my brain to Gemini.
We traded AI sass for actual intelligence, bypassed the Milano Centrale madness, and found a “secret” bus stop thanks to some very kind Americans.
Moral of the story? AI can give you the map, but you still have to be the one to jump off the bus. Literally.
AI in agencies: The execution gap is widening. Start building.
I spent yesterday at the Prolific North event, courtesy of my clients at Twisted Loop. If you want a snapshot of where the UK agency world sits with AI, it’s a study in optimistic paralysis. We are all excited. We are all experimenting. But the gap between our strategic intent and our operational execution isContinueContinue reading “AI in agencies: The execution gap is widening. Start building.”