the evolution of a deck

It seems in our world, decks have become our currency. It used to be the black and white Art Director scamp was the most revered ‘product’ in an agency and in meetings. Today it seems it’s the deck. Whether that’s right or wrong is another thought for another day. I work in Keynote because IContinueContinue reading “the evolution of a deck”

business not quite as usual

Working closely with an Italian team means seeing your future before it happens. I’ve seen them react to their evolving situation including travel restrictions, school closures, shops closing and working from home. In almost daily update video calls, over the last few weeks it’s been clear that this was going to be the new normalContinueContinue reading “business not quite as usual”

Talk it out

Clear your head in 60 minutes? For free? Absolutely. Chris Barez-Brown believes that a ridiculously simple approach to mental-health and wellbeing will benefit everybody. He openly admits its not the answer to everything but it can help. He’s so determined to prove it can work that he’s teamed up with a leading University to runContinueContinue reading “Talk it out”

How to live a remarkable life

This is Thalassa. Thalassa is happy. Not just because of the Tony’s Chocolonely in her hand. Because she’s engineered a way to make her work fit her life goals. Just look at her and how happy she is. She always had a dream to live and work in Barcelona, a city she feels is homeContinueContinue reading “How to live a remarkable life”

Introducing Zuck – Facebook’s new Chief Creative Officer

Yet again, a Facebook newsfeed update garners more column inches in our feeds than atrocities happening across the world. But that’s the echo chamber we live in. So here’s my thoughts. After being lauded for doing ker-azy things as CEO like spending a year in another country or visiting every state in the US justContinueContinue reading “Introducing Zuck – Facebook’s new Chief Creative Officer”

Postcards from the beach – 2017 edition

At the end of September, I spent two days by the beach listening, learning and starting to live again. Curated by the self-styled most selfish event organiser in the world, Matt Desmier, Silicon Beach is a complete mystery. You have some idea of some of the speakers but no idea when they talk, what theyContinueContinue reading “Postcards from the beach – 2017 edition”

Digital vs Traditional: what works best for you?

Latest thought piece in Marketing Business Forum on digital and traditional marketing. Print circulation numbers are down. On-demand and streaming services – sans un-skippable ads – are on the up. So what’s a marketer to do? Ditch the dinosaur channels and throw the entire budget at Larry, Sergey, Zuck and their contemporaries? Targeting, re-targeting andContinueContinue reading “Digital vs Traditional: what works best for you?”