Category Archives: advertising

the networked business of the future

Last night I presented at the Knowledge Peers event: Technology – transforming growing businesses at the Design Council, Covent Garden, London. A lot of good presentations and discussions with a genuinely interested and intelligent audience asking some probing questions about cloud, social business and the changes required. And then I came on. I was theContinueContinue reading “the networked business of the future”

when digital got in the way

This time last year I had a strange desire. No, not that you dirty minded pervs. No, a desire for throbbing engines, helmets and leather. Yes, I wanted a motorbike. Part practicality – I could save a chunk of cash by parking at a different train station – and part just because I’m heading intoContinueContinue reading “when digital got in the way”

roller babies Vs the force

Both really good ads. Both created a whole load of excitement that (shock! horror!) went beyond the advertising bubble and into real people. This match up is interesting to show more humongous numbers (and undoubtedly be used as unfeasible benchmarks and demands that “this MUST go viral”) but also what folks were actually saying. AndContinueContinue reading “roller babies Vs the force”

I don’t always need a TwitFace to get an emotional response

I don’t like American football, I don’t even know who won the SuperBowl this year. But I have seen some of the advertising. Because it is a cultural phenomenon that stretches beyond the 110 million fervent Americans watching in their dens and into a global audience. I have also seen a lot of the postContinueContinue reading “I don’t always need a TwitFace to get an emotional response”

come on down, the price is right

I quite fancied writing about the new Kronenbourg & Lemmy ad when I was asked to do the Marketing magazine AdWatch. But this wasn’t available. Shame, I had a lovely thought about the wart. Maybe I’ll do that anyway. So I chose the Waitrose Price Match ad. And wrote this. Come on down, the priceContinueContinue reading “come on down, the price is right”

DCH download, september 2010

We’ve done this over at DCH Towers. Over the coming year, we’ll be trying to create range of DCH Downloads highlighting the latest trends, interesting information and general stuff that we believe will make a difference to you and your brand. In this DCH Download, we take a look at the changing way we useContinueContinue reading “DCH download, september 2010”

long term association trumps massive sponsorship spunk. and stickers win.

In amongst all the frenzied reporting about who out-tweeted who at the World Cup, what’s really caught my eye is who won out when it came to the brand association with football. Any student of marketing will tell you that branding is about the long-term and this is borne out by the Engage Research butContinueContinue reading “long term association trumps massive sponsorship spunk. and stickers win.”