Article I penned in The Drum on how American Apparel can recover from bankruptcy following lurid accusations in the boardroom, porn as advertising and poor performance at the tills. Recovering from bankruptcy is the easy part. There have been plenty of resurrection stories down the years with some big names surviving because of their importance toContinueContinue reading “can american apparel recover from bankruptcy?”
Category Archives: advertising
i blame the gorilla
The Independent ran an article highlighting the number of ads that featured music from the 80s. The Drum asked me to write a response to it. I blamed the gorilla. You can say it’s all about fashion and trends and everything comes around again. And again. But I blame the gorilla. It’s his fault. SittingContinueContinue reading “i blame the gorilla”
is outdoor advertising ‘visual pollution’?
I got to represent the advertising industry (I know, really) in a small BBC World Service radio show called Business Daily that went out to a small audience of 1.3m people globally on 2nd June. After a quick line at the start, I come in at c. 12 mins. Here’s the synopsis: Do ubiquitous advertising likeContinueContinue reading “is outdoor advertising ‘visual pollution’?”
this is what excellence in integrated digital communications looks like
We won an award recently and I can’t tell you how thrilled I am. It was for the work we’ve been doing for Align Technology to generate awareness and lead generation for Invisalign across Europe. The award was for the 2013 consumer campaign, “Smile and the Whole World Smiles With You” received the Excellence in IntegratedContinueContinue reading “this is what excellence in integrated digital communications looks like”
what it’s like to work in the creative industry
http://vimeo.com/70642037# A short documentary on what it’s like to work in the creative industry when your craft becomes your profession. Even though I’m not a “creative”, I can relate to these feelings and scenarios. Originally found on Design Taxi via Evan Michaels.
my favourite londoner – new work
Blatant work plug. Here’s our new work for Fuller’s London Pride, again featuring the marvellous James May. The campaign celebrates the provenance of the brewery and the pint, especially important when the world’s eyes will be on London this Summer. The work is featured on the Marketing Society blog and also on Haystack and you canContinueContinue reading “my favourite londoner – new work”
we fear change
Change is the only constant factor in life and in the world of Technology; the businesses which realize this sooner, can only gain from it. Article by me in Technology Digital. Image source.
brands need to take the risk while embracing technology
Article in Technology Digital by me on why brands need to blend with other channels of interaction to create a bigger impact among their audiences. Image also from Technology Digital
no such thing as a free lunch
A fascinating article on privacy, advertising and the use of your data on social networks and the new alternatives such as Diaspora and Unthink to the accepted norm. Where Hugh once said if you talked to people the way advertising does, they’d punch you in the face, he was talking about traditional ATL advertising and the shouty nature of the traditionalContinueContinue reading “no such thing as a free lunch”
connecting and kinecting
When CP+B picked up the Microsoft advertising account, we all wondered what would happen. The “I’m a PC” ads weren’t as bad as the original haters suggested. The product elements and the use of interesting characters started to change perceptions of Microsoft. I quite liked them but I didn’t identify with being a PC still.ContinueContinue reading “connecting and kinecting”
