When CP+B picked up the Microsoft advertising account, we all wondered what would happen. The “I’m a PC” ads weren’t as bad as the original haters suggested. The product elements and the use of interesting characters started to change perceptions of Microsoft. I quite liked them but I didn’t identify with being a PC still.ContinueContinue reading “connecting and kinecting”
Category Archives: microsoft
inspiration anyone?
Just over a year ago, Microsoft released “Bring the Love Back” and received great acclaim. A year later, here’s the follow up. Microsoft are looking to move beyond just the film and: …we want to try and create an online marketing community and bring as much inspiration as possible to marketers and everybody in theContinueContinue reading “inspiration anyone?”
