My summation from this research by IDEA is that an Information Architect is vital in the digital process to bridge the gap between users needs and creative beliefs. This isn’t mentioned in the report but there’s a clear yawning gap where designers feel they have a great solution and consumers don’t. Having worked with andContinue reading "improving online experiences – the gap between users and designers"
books to read by the pool – 2008 edition
It already seems like an age since Family Gill decamped to Orlando for 2 weeks of wholesome American vacation fun. (I still need to write up my thoughts/review/ramblings). But finally here's the book review of what I read on hols. Bourne Ultimatum I'd seen all the films so decided to read all the books. ThoroughlyContinue reading "books to read by the pool – 2008 edition"
myfaveshop.com – a fusion of social networking and online shopping
I was recently approached by the people behind myfaveshop.com – a new online shopping site. But rather than clone what’s out there already, myfaveshop taps into the insight that online shopping is a functional, solitary pursuit and are trying to make it a much more social pursuit: think Facebook social networking, commenting and all thatContinue reading "myfaveshop.com – a fusion of social networking and online shopping"
this is an ad for apple
Let me be clear about this before I begin. I don't love Emmel and I'm not angling for a job at Dare. I just think this is a really splendid idea. So I collaborated, generated, co-authored, interfered, call it what you will with this.
the state of the web summer 08
I really like this visual presentation and somewhat tongue-in-cheek look at the state of the web. A refreshing change to the oodles of documents us agency-folk pull together on where it's at. Created by Matthew Inman and found following @Aki Spicer.
2008 planner survey results
As tee'd up earlier this year, the results are in from Heather's annual survey. As always, a top job and huge thanks to Heather for undertaking this. Some great information here for budding planners and old hands alike. Fill your boots and look out for the survey link next year.
advertising found dead
I continue to admire the chaps at Dare and me old mucker, Professor Emmel. Despite the flowery shirt. Here's their digital essay. A lovely piece piece of storytelling and thought leadership. Cut out and keep stuff. Here's a big version to avoid eye strain.
social media mistakes
AdAge have compiled the best bits from Joseph Jaffe's recent presentation at the Association of National Advertisers' Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There'sContinue reading "social media mistakes"
inspiration anyone?
Just over a year ago, Microsoft released "Bring the Love Back" and received great acclaim. A year later, here's the follow up. Microsoft are looking to move beyond just the film and: ...we want to try and create an online marketing community and bring as much inspiration as possible to marketers and everybody in theContinue reading "inspiration anyone?"
how digital is impacting on recruitment advertising
Here's something I cobbled together for a pitch. Can't tell you who for obviously. Be interested to know your thoughts. The world is changing. Digital is important today and, in the near future, the “always connected” person will become ubiquitous. Digital will become the de-facto go-to resource for everything. Don’t be confused that this meansContinue reading "how digital is impacting on recruitment advertising"
