Tip of the hat to Greg Verdino.
closing the loop on social infectiousness
You may remember that I signed up to be a Bzz Agent a while back to understand how they use word of mouth marketing and indeed how I could use it for my clients. After all, you can't win the raffle without buying a ticket. The Lucozade thing ended up being a bit of aContinue reading "closing the loop on social infectiousness"
online advertising heat maps
After being invited to collaborate on the Interact Congress blog, I finally got to write my first post. You can link to it here or it's repeated below. Let me know what you think. Here’s an interesting new way to look at consumer engagement with your online advertising: clickmaps from FlashTalking. Clickmaps are essentially aContinue reading "online advertising heat maps"
stuff and things 07.05.08
While I'm getting my holiday stuff written up, photos uploaded, Spam Show scripted, feeds read etc. here's some stuff and things. I think I swear too much. But apparently not. This site says I only swear across 7.1% of my site which is below average of 9%. I've never been below average in my entireContinue reading "stuff and things 07.05.08"
connecting european e-marketing | interact congress europe 2008
Interact Congress 2008 is a conference about Connecting European eMarketing to be held in Berlin across 2-3 June. And being in Germany, it's hosted by the German IAB and supported by all the national IABs (UK link here) and the European IAB. And I'm truly honoured to have been invited to collaborate on the InteractContinue reading "connecting european e-marketing | interact congress europe 2008"
when did a fire engine become appliance?
I was watching the news a couple of weeks back when that plane crashed near Biggin Hill and all I could think of was why were they calling a fire engine an appliance? Has the world gone mad? It was, and always will be, a fire engine. I found these examples too to show howContinue reading "when did a fire engine become appliance?"
digital wtf?
Was invited to present to some students at my old haunt the Solent University today. A bit of a digital 101, here it is for general consumption. And after uploading to slideshare makes me realise we need to change our font from StoneSans to Arial, Helvetica or Verdana! For anyone who was there, thanks forContinue reading "digital wtf?"
the ultimate pitch
Think you've got the next Gorilla inside you? Do you have Heidi's in your sub-consciousness? Or could you bring a fresh take on a global issue? Creativity doesn't always reside in the creative department. And here's your chance to prove it and win a luxurious Cannes trip so you can be demanding, eccentric and quaffContinue reading "the ultimate pitch"
bump @ 19 weeks
Here's the bump from our 19 week scan earlier this week. Amazed at how much they can check, especially the blood flow through the heart. Technology wooh! Even saw his/her tongue moving and swallowing stuff. Taken a liking to mint choc chip ice cream and green wine gums. Can't be mine then 😉 Half wayContinue reading "bump @ 19 weeks"
say my naymz
I've had 2 emails this week from people who I used to work with asking me to join Naymz - a new kind of professional social network. Always a little skeptical, my first thought when the lovely Joanna's invite popped up was, uh oh, here's another Quechup. And then Nik's email popped up. So havingContinue reading "say my naymz"
