practice what you preach

I like this article in AdAge about selling social media because it basically says to be credible, you have to practice what you preach. If you talk digital or social media, you need to live it and breathe it. What I’ve been saying for a long time and still adamantly believe. Simple really. Some excellentContinueContinue reading “practice what you preach”

social media mistakes

AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’sContinueContinue reading “social media mistakes”

no. 26 in uk power 150 blogs

In a blatant bit of self-promotion, I really like this post. Spinning Around (thanks for the tag) has pulled out the UK blogs from the Ad Age Power 150 and ranked them. I’m pleasantly surprised (and I’ve moved up from the +500 rank in the overall list). But more importantly, this list also gives meContinueContinue reading “no. 26 in uk power 150 blogs”