You may remember that I signed up to be a Bzz Agent a while back to understand how they use word of mouth marketing and indeed how I could use it for my clients. After all, you can’t win the raffle without buying a ticket. The Lucozade thing ended up being a bit of aContinueContinue reading “closing the loop on social infectiousness”
Category Archives: word of mouth
inspiration? theft? who cares
Glass and a half Vs two cups. c. 2 and a bit million views Vs c. 250,000 and the gorilla wins. Shame… Thanks to Alex Blonde Man for sending this to me on his filth list.
the bar of expectation
I got an email today from the good people at Diageo. Just tell us a few things and you could win a load of our drinks and related paraphernalia. Interestingly, I was part of the team that created the first “portfolio” campaign for them back in the day when I worked on the accountContinueContinue reading “the bar of expectation”
stuff and things 22.10.07
Facebook brand tie-ins that are bad get a lot of press. But here are two good examples. Herbal Essences which I found via Advergirl & O2 win a MASSIVE university big party thing. Leigh sums up why they both work very eloquently even though her comments are attributed to the shampoo stuff: Set up asContinueContinue reading “stuff and things 22.10.07”
dove follow up – lock up your daughters
I think everyone must have used Dove as THE example of how a brand can truly influence culture, perception and attitude . Here’s the development of the campaign targeting parents of young girls who have massive exposure to the altered and warped images of beauty. Powerful.
return of flogs, this time on fakebook
Professor Emmel over at Ewarwoowar spotted something quite amusing on Facebook the other day. Nike have set up a group for their new Supersonic event (run followed by groovy tunes in secret locale). Not much activity so far and then some comments to gee up the group and spread the word. From people at AKQA.ContinueContinue reading “return of flogs, this time on fakebook”
oh no ocado
Just when we thought that social media was on the rise and using detachable and user generated content was getting traction (witness this week’s NMA with HP & Burger King sloshing vast revenues into digital because it works better for them), I get this email from Ocado (upmarket grocery home delivery service in partnership withContinueContinue reading “oh no ocado”
bikinis, nudity & the return of super fred
Saw the first one day international between England & India at the magnificent Rose Bowl on 21.08. A game that had everything including some surprises. In no particular order: Bikinis (well, had to talk about that first) Unfortunately we were on the wrong side of the ground but in the West stand a group ofContinueContinue reading “bikinis, nudity & the return of super fred”
agent status | active
After signing up and what seemed like endless survey filling in, I got asked to join a Bzzz campaign for Lucozade Sport with Caffeine. I filled in (yet another) survey to qualify and will shortly receive a 12-pack in the post (the postman will be delighted) and further instructions. I hope the instructions self-destruct. IContinueContinue reading “agent status | active”
