Every time someone at work gets an IM, a Facebook message or a tweet, it takes them a whopping 23 minutes to get back on task. Here’s a nice infographic to illustrate how social can affect productivity. Thanks to Kayla for sharing.
Category Archives: social media
the future is uncertain
Last week I attended the Knowledge Peers Exchange 2012. Some of you may remember I presented to a select group of members a while back (just over a year ago having checked – yikes!) on social business so this was my chance to sit back and learn some things. Here’s some stuff and things I found interesting:ContinueContinue reading “the future is uncertain”
every 60 seconds…
… this happens
at work – behind the scenes
Pinterest. The next big shiny object and must have in every presentation you give. And like I always say, you’ve got to try these things. So, I have. And have been for some time. But my own collection was a bit, er, well, a bit too me. So I decided to do a bit ofContinueContinue reading “at work – behind the scenes”
social clean up
January is typically a time for New Year’s resolutions. But I typically don’t stick to them so I haven’t made any this year. Instead, quite by accident, I found myself gaining much self-satisfaction from cleaning up the social media tangle I find myself in. It all started quite innocuously by being bored of the sameContinueContinue reading “social clean up”
social media boredom
Brands today need to deviate from the conventional Social Media marketing path if they want to keep the consumers interested. Article by me in Technology Digital. Image source.
we fear change
Change is the only constant factor in life and in the world of Technology; the businesses which realize this sooner, can only gain from it. Article by me in Technology Digital. Image source.
digital waste
61% of UK consumers don’t want to engage with brands in social media. “Start the car!” as Bumble might say. It’s inevitable really if brands just leap in to the social space and add nothing but beigeness. Most people don’t want a conversation with your brand. Less still a constant broadcast of why your brandContinueContinue reading “digital waste”
no such thing as a free lunch
A fascinating article on privacy, advertising and the use of your data on social networks and the new alternatives such as Diaspora and Unthink to the accepted norm. Where Hugh once said if you talked to people the way advertising does, they’d punch you in the face, he was talking about traditional ATL advertising and the shouty nature of the traditionalContinueContinue reading “no such thing as a free lunch”
attack of the beige
I’m seeing a lot of boring and bland “engagement” from brands in social media. There’s far too much of “it’s Halloween, have a treat tonight with <insert brand here>” or “it’s the weekend, celebrate the end of another shit week with <insert brand here>” or “<insert how the weather is today> so why not celebrate/makeContinueContinue reading “attack of the beige”
