The world’s leading social travel site, Gogobot, has just released a new app that makes your travel more social. It does a lot of what the site offers already but using the geo-location abilities of a mobile device it lets you find nearby restaurants, hotels and attractions, recommendations from friends as well as access personalized trip plans. ButContinueContinue reading “social postcards from the edge of wherever you are”
Category Archives: social media
the networked business of the future
Last night I presented at the Knowledge Peers event: Technology – transforming growing businesses at the Design Council, Covent Garden, London. A lot of good presentations and discussions with a genuinely interested and intelligent audience asking some probing questions about cloud, social business and the changes required. And then I came on. I was theContinueContinue reading “the networked business of the future”
“Online teens tweet spastically and without purpose”
Online teens tweet spastically and without purpose, whereas online adults have one question in mind when they post: “Is this informative, helpful or hilarious?” My friend and former colleague, Carla Madden, has had her first book published – #Self: Taming your inner online menace. Charting how real you and online you have developed and intersectedContinueContinue reading ““Online teens tweet spastically and without purpose””
strategic digital integration
We’ve been helping clients to become more social and more digital. In an integrated way. This is part of how we’ve been helping them.
requirements for social engagement
I’ve shared before my views before that social media is just stuff and socialised brands can be contagious. More recently, the conversations we’ve been having with clients has been at a granular level; getting social media off the ground, making it work, benchmarking it and importantly, ongoing engagement with the brand connections. We’ve been usingContinueContinue reading “requirements for social engagement”
roller babies Vs the force
Both really good ads. Both created a whole load of excitement that (shock! horror!) went beyond the advertising bubble and into real people. This match up is interesting to show more humongous numbers (and undoubtedly be used as unfeasible benchmarks and demands that “this MUST go viral”) but also what folks were actually saying. AndContinueContinue reading “roller babies Vs the force”
I don’t always need a TwitFace to get an emotional response
I don’t like American football, I don’t even know who won the SuperBowl this year. But I have seen some of the advertising. Because it is a cultural phenomenon that stretches beyond the 110 million fervent Americans watching in their dens and into a global audience. I have also seen a lot of the postContinueContinue reading “I don’t always need a TwitFace to get an emotional response”
developing social content
Recently, a number of our clients have expressed an eagerness to enter the social space. Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme. We wanted to share the work for it to be collaborated on. This is version 1.0,ContinueContinue reading “developing social content”
some people will do anything for a fiverr
No, not a typo but a new fangled interweb social commerce site called Fiverr. Where people will do anything (almost) for a fiver. And it’s five US dollars so a three-er ish for us in the motherland. So I found Meli. And asked her to hold a sign up. Go on, you know you wantContinueContinue reading “some people will do anything for a fiverr”
f-commerce just got a leg up from amazon
Selling stuff on Facebook is still relatively new for the majority of marketers but it’s a no-brainer if your audience is spending a lot of time there. Why send them somewhere else to shop? It plays into the notion of the frictionless web. And the old die hard usability line, “don’t make me think”. Amazon,ContinueContinue reading “f-commerce just got a leg up from amazon”
