Category Archives: social content

attack of the beige

I’m seeing a lot of boring and bland “engagement” from brands in social media. There’s far too much of “it’s Halloween, have a treat tonight with <insert brand here>” or “it’s the weekend, celebrate the end of another shit week with <insert brand here>” or “<insert how the weather is today> so why not celebrate/makeContinueContinue reading “attack of the beige”

requirements for social engagement

I’ve shared before my views before that social media is just stuff and socialised brands can be contagious. More recently, the conversations we’ve been having with clients has been at a granular level; getting social media off the ground, making it work, benchmarking it and importantly, ongoing engagement with the brand connections. We’ve been usingContinueContinue reading “requirements for social engagement”