I’m thrilled to be published in Figaro this month with the DCH current focus on the new integration. We’ve already had some great feedback direct from readers of the magazine and we’d love to know your thoughts. The online version is here and you can also read a longer version in our downloadable PDF. TwitterContinueContinue reading “Why consumer behaviour is driving a change in thinking about integration – published in Figaro Digital”
Category Archives: social media
the problem with user generated content
Most people cannot be bothered. From personal experience if a brand such as Activision can struggle with their massive Guitar Hero franchise in getting people to upload videos of them “rockin’ out” with some incredible prizes on offer, what chance your brand? So brands can’t rely on it and if they do go down thatContinueContinue reading “the problem with user generated content”
when the planner becomes the curator of good stuff
The traditional role of a planner doesn’t work anymore . In another downloadable PDF type thing, I try to explain why planners need an evolved toolkit for an evolved world. Would love to hear your views. Download the PDF. Twitter | Facebook | LinkedIn |nicholas.r.gill@gmail.com
DCH download, september 2010
We’ve done this over at DCH Towers. Over the coming year, we’ll be trying to create range of DCH Downloads highlighting the latest trends, interesting information and general stuff that we believe will make a difference to you and your brand. In this DCH Download, we take a look at the changing way we useContinueContinue reading “DCH download, september 2010”
my client doesn’t get social media
Whoa! What do you mean they don’t “get it”? They must be mad! Are they insane? Are they still living in the 1990s? They don’t even have an iPhone? Not everyone travels at the same pace. Here’s a reality check from conversations and observations with clients who are “not getting it”. Observation #1 We workContinueContinue reading “my client doesn’t get social media”
the new integration
Right now, there’s a lot of talk out there about integration being dead. Almost as much talk as there is about social media, the death of the ad agency – and the Old Spice viral. But I think it’s all nonsense. Find out why and discover some simple truths by reading this ‘New Integration’ thoughtContinueContinue reading “the new integration”
getting it culturally right
Unilever brand Vaseline has launched a Facebook application that allows users to change their skin tone by lightening it. Inevitably there are some that are getting upset by this. But there’ll always be the negative voices out there; one of the joys/pains of the interweb. I’ll be honest and tell you I was completely obliviousContinueContinue reading “getting it culturally right”
we are people, not just consumers of social media
Yes, there’s a lot of noise about social media and yes, it is very exciting and yes, the social specialists are forcing other agencies to up their game in the space. But it’s rare that a social media campaign works extraordinarily well in isolation. Social media should only really become relevant if viewed as partContinueContinue reading “we are people, not just consumers of social media”
cognitive surplus
Last night I went to listen to the illustrious Clay Shirky give a free (yes, free!) talk on his new book, Cognitive Surplus, at the RSA in hot and sweaty London town. Although the sound wasn’t great, Clay’s words kept dropping out of my earshot at least, this is my simple summation of wtf CognitiveContinueContinue reading “cognitive surplus”
some stuff and things that caught my eye
Some people ask what’s the point of Twitter? For me it’s part information source, part staying in touch with friends and colleagues and part sharing bits of my life. I’ve found these things of late, I thought you might like them too… Your handwriting as a font. Notepad – a virtual piece of paper inContinueContinue reading “some stuff and things that caught my eye”
