Hot on the heels of the IAB report, imedia say it’s all about: Audience, engagement, relevance, accountabilty, mindshare. Blah. Just see some nice examples from Adidas, Pontiac, Visa and Chrysler to boot.
Category Archives: sport
who’s that?
Nice page take-over on Sky Sports for PS3 using the character from the ad even in the place where a head shot of some sweating/snarling sporting starlet is placed. Still couldn’t justify the best part of 500 quid for it though. Mind you, I do fancy a PSP…
fight like a girl
I like my sport. But is this taking the piss? Pillow Fighting League in Canada has recently expanded to the US. Inevitably there’s a My Space site and you can buy merchandise. Checking out the videos on the site, the girls do give each other a good thwacking but I can’t help thinking there’s aContinueContinue reading “fight like a girl”
