Load up your footy skills and you could be part of an ad break at euro 2008. But seeing as the “golden generation” won’t be there, maybe you won’t either? I’ll default to Italy as I always do when England go out/don’t turn up. I’ll be honest too, this promotion is being run byContinueContinue reading “show off your footy skills at euro 08”
Category Archives: sport
stuff and things 03.11.07
We all know that word of mouth is hugely important in today’s world. But here’s some great facts and charts that back this up to add credibility to any persuasion you may need to do. Good advertising doesn’t necessarily require a great product or a USP. Message + location = impact. I learned something newContinueContinue reading “stuff and things 03.11.07”
stuff and things 13.06.07
I want one of these. The guy who created it is a finalist on the ITV series, Tycoon. And my wife works with someone who’s selling them. And it’s in my lounge! But it needs batteries and I don’t have any. The excitement level is huge. The key question is: can I adapt it toContinueContinue reading “stuff and things 13.06.07”
oh dear
London 2012 needs to be more “street” and appeal to the “kidz” and be all “yoof” and things. This monstrosity doesn’t really say Olympic Games for me. The Olympics is once every four years, a celebration of the peak of human athleticism, something that participants have spent their entire life leading up to. TheContinueContinue reading “oh dear”
a tale of two pieces of direct mail
I don’t get that much direct mail these days so I do genuinely get excited by nice pieces of work. Not that too many have come through my postbox of late. But in the last couple of weeks, two contrasting bits of mail did arrive. Both personalised postcards so they should get to the pointContinueContinue reading “a tale of two pieces of direct mail”
football 2.0
Emmel has beat me to it. Interesting idea to get 50,000 people to stump up £35 and then buy a footy team. AFC Bournemouth tried a similar thing as the first community club but they didn’t have 50,000 trying to work out why we have no decent left-footed players in the country. Would we haveContinueContinue reading “football 2.0”
never mind, jose – hahahahahah!!!!!
2 years on, same outcome. 5 European Cups Vs 0. Hahahhahahaah. Bring on Milan in Athens. Only this time I hope I won’t be in a dull and sweaty focus group room in Lyons getting text updates and only seeing the extra time and pens in a bar. Image from skysports.com
london marathon viral
Nice viral from (I think) my old chums at tmw on the day after the marathon. Good bit of user generated content too to upload your own videos and photos from the event.
in-ger-lund
The Nationwide Building Society are doing some nice things in the banking world at the moment but more importantly, as a main sponsor of the England (and Scotland, Wales & Northern Ireland teams too) they’re not just letting their executives take a jolly with their generous match ticket allocations. Instead, they’re offering them to realContinueContinue reading “in-ger-lund”
poor timing but nice smells
An email from Boss Fragrances arrived in my inbox yesterday to show their sponsorship of the England cricket team, update on the world cup and offer me a free sample and, if I splash out (get it – oh, yes) £30 on Boss fragrances not only will I smell divine but I can also getContinueContinue reading “poor timing but nice smells”
