Author Archives: Nicholas Gill

should we be less #fail smug?

The start of this year has brought us some memorable social media fails: Eurostar, #cashgordon and Nestle to name but a few. And how we relish kicking them when they’re down. Because: They don’t know how to do it. They don’t get it. They’re arrogant. They’re douches. We would NEVER do that. Etc. If youContinueContinue reading “should we be less #fail smug?”

musings from the imedia uk brand summit

A collection of thoughts, facts and general musings that I can extract from my scrawled notes from the rest of the event excluding my roundtable stuff which I covered last week. Dove for Men launch case study Dove for Men. It’s for men, not metrosexuals. It’s not the campaign for real men either; it’s forContinueContinue reading “musings from the imedia uk brand summit”

roundtable round up from imedia brand summit

Yesterday I attended the iMedia UK Brand Summit where I was fortunate enough to facilitate some roundtables (which were round) on the theme of social media disruption; a theme which has been discussed a lot on these pages. The kind people of iMedia asked us to do a round up of the key conversation nuggetsContinueContinue reading “roundtable round up from imedia brand summit”

frijj swamp soccerettes – mad, but good

I’ve always thought drinking Frijj was like drinking gloopy, chocolatey mud. And now with their sponsorship of Soccer AM, they’ve created the Swamp Soccerettes. Girls, mud, football. Mad, but what’s not to like?  And a bit of augmented reality thrown in too. The campaign comes alive in the Facebook space, so much more than theContinueContinue reading “frijj swamp soccerettes – mad, but good”