Pernod Ricard’s brandy, Ararat is using a suite of branded entertainment to relaunch the legend to brandy connoisseurs across Eastern Europe and Russia. Ararat is an Armenian legend and Amsterdam Worldwide has created a number of short films celebrating the heritage and inspiring new entrants to the brand. The first film in the series isContinueContinue reading “Brandy’d entertainment”
Author Archives: Nicholas Gill
2009 – a splendid social media vintage for Headstream
2009 was a phenomenal year for Headstream (disclosure time: Headstream is the social media agency I work for as part of the Lawton Communications Group). Here’s a nice little deck that the team have put together highlighting some of the splendid stuff. Twitter | Facebook | LinkedIn |nr_gill@hotmail.com Share this Post
your personal marketing mentor
How I wish I had this when I was a young ‘un in the agency world. £5 a month for all the templates, briefings, inspiration across the myriad world of marketing you can devour. You’d be an idiot not to if you’re an AE, AM, SAM or even someone who wants a bit of aContinueContinue reading “your personal marketing mentor”
thoughts from #creativeindustries webcast
I watched and live tweeted my thoughts on the Digital Horizons: Commercialising Innovation webinar earlier this week. A lot of bullshit bingo, Rory Sutherland stole the show (and really could/should have just been him talking for 40 mins), the guy from Sony was interesting but the film guy was dull and the woman from Dragon’sContinueContinue reading “thoughts from #creativeindustries webcast”
tweets from the sky
Liking MySkyStatus – a new service from Lufthansa (via Profero in NY) that sends accurate departure, altitude and arrival updates to your Twitter and Facebook pages while you’re up in the ether. In the culture of now-ism that we’re firmly embedded in, this is an innovative and useful piece of content. Thanks to Nick ClarkeContinueContinue reading “tweets from the sky”
full body weight in jelly? insane backstage demands with absolut rock
New campaign for Absolut Rock – a very weird leather and studs special edition of Absolut vodka. No, I don’t know why either. In collaboration with NME there’s a legendary rock star rider quiz and a UGC piece asking users to unleash their ultimate rock star rider requests with one lucky winner getting their fullContinueContinue reading “full body weight in jelly? insane backstage demands with absolut rock”
tweeting social stuff – marketing digi savvy youth event
I had the joy of presenting at the 14th Annual Youth Perspectives Conference with Marketing magazine today in a morning workshop entitled: Digi Savvy Youth: Social Networks & Twitter in Focus. I tag-teamed with the delightful Graeme Ford from Phones 4U who gave the inside track on how they have developed their social media presenceContinueContinue reading “tweeting social stuff – marketing digi savvy youth event”
social media disruption with a b2b flavour
I presented this little badger to an exclusive gathering of IBM folk at the Mermaid Centre, Blackfriars in London Town. I had fun. See, I even look happy in the pic from Fiona. And to cap it all, I even got a homepage featurette on Slideshare. Fame at last. Fiona even tried a little bitContinueContinue reading “social media disruption with a b2b flavour”
memories matter & a droopy problem – using digital to promote health issues
Two new campaigns I wanted to share for the same reason: using digital to raise awareness and action of two serious health issues by doing something interesting. Memories Matter Do you have a favourite memory? Something that you always look back on and smile? Domain have just launched a new campaign for the Alzheimer’s ResearchContinueContinue reading “memories matter & a droopy problem – using digital to promote health issues”
social media in hr from @lawtonware seminar 30.09.09
Presentation delivered today to a select group of HR professionals for Group agency LawtonWare on social media in HR. Want to be part of this conversation? Follow @lawtonware. Most of the video links can be found in this post plus others included here: Social media in plain English How to use social media to getContinueContinue reading “social media in hr from @lawtonware seminar 30.09.09”
