Author Archives: Nicholas Gill

data, so hot right now

Yesterday I presented to Brand Republic’s Digital Peer-to-Peer Exchange on the role of analytics in social media and how it can drive actionable insight. Our awesome client from Activision, Mark Cox, let us share some of the work we’ve been doing this past year which by his own admission is bad ass. Some really interestingContinueContinue reading “data, so hot right now”

social media disruption – the wordy version

I’ve been meaning to write up in long form the words to go with the various decks I’ve done of late on the themes of social media disruption & Digital WTF? Pressed into action by an impending speaking opportunity next week, here it is: Social Media Disruption Social media is disrupting the way we doContinueContinue reading “social media disruption – the wordy version”

recruitment advertising is dead

Opening blog post for Five by Five People – the artists formerly known as LawtonWare. Recruitment advertising is dead There, we said it. Deep breath, pause. Avoid bottles being thrown at us from many angles. No, we still believe it. Here’s why. Social media is disrupting the way we do business; the traditional models don’tContinueContinue reading “recruitment advertising is dead”

social commerce from sososher

We all know how important reviews are when it’s time to buy; indeed we take a peek at between 4 to 7 reviews before we part with our cash. This isn’t new but what is, is sososher & of course the opportunity to review products & purchases with a twist by allowing you to uploadContinueContinue reading “social commerce from sososher”

little lumps of thoughts

Here’s a collection of thoughts from some of the good folk at Five by Five (disclosure time: Five by Five is the digital engagement agency I work for as part of the Lawton Communications Group). Some of them even got published in IAB publications, Marketing Week and Figaro. From branded entertainment to social media analyticsContinueContinue reading “little lumps of thoughts”

marketing with meaning

Keen observers will know that I don’t tend to blog about business books a lot. That’s because I don’t tend to read them a lot because I find snippets interesting but whole reams of them quite dull. So when approached to get an advanced copy of The Next Evolution of Marketing by Bob Gilbreath, IContinueContinue reading “marketing with meaning”

2010 thoughts (but not mine)

Rather than add to the deluge of Mystic Meg predictions, I thought I’d just share this from TrendSpotting which fortunately is in nice, bite-size chunks for attention deficit people like me to ingest. Lovely stuff that is helpful and actionable. I also like this from Iain Tate. Especially the Star Wars bit. And if youContinueContinue reading “2010 thoughts (but not mine)”

the news. rewired.

Leading digital journalists will be rewiring the news at Journalism.co.uk’s 10th anniversary conference on 14 January. A one-day event in collaboration with BBC, Audio Boo and more where journalists will be educated and share best practices on how social media is rewiring the news. Thanks to Laura Oliver @ Journalism.co.uk for the heads up TwitterContinueContinue reading “the news. rewired.”