Author Archives: Nicholas Gill

digital wtf (september 09 edition)

Latest edition of Digital WTF.Feel free to re-use and have fun with. Video links in the presentation: Dramatic shift in marketing reality Wimbledon 2009 IBM Augmented Reality Kutiman – Mother of all funk chords Nike Boot Camp Fiat Eco Drive Orange unlimited Orange Balloonacy My Starbucks Idea Sprint – now network Sony Foam City AbsolutContinueContinue reading “digital wtf (september 09 edition)”

flickr clouds with getty

Been meaning to write about this for a long time as it’s cool. The Flickr collection on Getty Images. But the best thing is the ability to create Flickr Clouds or what they describe as “little packages of your favourite images on a certain theme, photographer or occasion.” I like the way they can beContinueContinue reading “flickr clouds with getty”

say hi to our social media strategic framework

Our Chief Digital Officer, Steve Sponder (blog / Twitter), in collaboration with key luminaries from our agency (I grandly include myself in that) has created our Social Media Strategic Framework. Let me know your thoughts. Here’s the thinking: There are certainly no shortage of agencies offering social media tactics to brands although almost all ofContinueContinue reading “say hi to our social media strategic framework”

vote on the next generation of talent and win

[Update 27.10.09] And the winner is.. Romaine Reed. Congrats to Romaine & Carolyn – the headphones are definitely still coming to you! See comment #23 below for more. [original posty] I’m delighted to have been asked to be a judge on this year’s Panasonic Next Generation Talent contest which is seeking to do what itContinueContinue reading “vote on the next generation of talent and win”

on her majesty’s service (aka defending the digital industry and wkd in the government alcohol inquiry)

I recently had the pleasure (?) of representing my client, WKD, and the digital industry by giving evidence in front of HM Government’s Health Committee. An interesting experience that was a mixture of excitement and trepidation. By way of background, the Health Committee initiated a wide-ranging inquiry into alcohol based partly on the small minorityContinueContinue reading “on her majesty’s service (aka defending the digital industry and wkd in the government alcohol inquiry)”

thoughts from marketing week live

Tweets from the Marketing Week Live show today (you’ll need to zoom in to see all and scroll through). Or take a gander at the gazillion tweets @nicholasgill for train of thought & thinking. Twitter | Facebook | LinkedIn |nr_gill@hotmail.com Share this Post

what’s stopping the URL land grab on facebook?

Remember the court cases that went on around brand protection and ownership for URLs? Is the same thing about to happen with Facebook? As of the wee small hours on June 13, you will no longer be a number. You can be a name. But you’ve got to get up early to make sure youContinueContinue reading “what’s stopping the URL land grab on facebook?”

get creative, get noticed

MOFILM have created a unique user generated content competition called “You to the Power of 12- U12”. You get to create video content for any one of 12 global brands including Vodafone, PepsiCo, AT&T and OMO (that’s Persil for the UK readers) to represent their propositions for 2009. For example: Nokia – creatively show whatContinueContinue reading “get creative, get noticed”

what makes a good online shopping basket experience?

For Five by Five, I was asked to contribute to the latest in the IAB’s vertical handbook series: retail. With a focus on what makes a good online shopping basket experience, our top tips are below. You can download the handbook here. Shopping basket drop-off can be avoided by learning from the benchmark leaders: Amazon,ContinueContinue reading “what makes a good online shopping basket experience?”