Digital gospel according to Razorfish released 14 March 2007. Register for yours here or be so now and get the podcast.
Author Archives: Nicholas Gill
ass-vertising | ahead of our time but clients not brave enough
Damn it! We had this idea many moons ago when working with some well known vodka and beer brands!! Unfortunately they thought we were fookin crazy. Ass-vertising seems a fine way to target your core 18-25 year old male demographic to me. Of course we wanted it a little closer to the ass and wereContinueContinue reading “ass-vertising | ahead of our time but clients not brave enough”
wedding 2.0
Digital goes into bridal: hot wedding trends for 2007: Daily bridal blogs (imagine how many “I guess I’ll do it myself then” statements there will be), personal URLs on invites, online RSVP, live webcasts, digital music, streaming video (I sincerely hope this doesn’t extend to honeymoons?) Sources: TheKnot.com, Iconowatch
thought of the day
Source: profero.com
super, super fred… oh crap!
Watching England in any sport is like getting on a roller coaster. And our opening efforts in the Cricket World Cup are no different. How we laughed when the first Kiwi ball delivered us an extra. How we sat stunned when Ed Joyce went second ball (1 for 1!!). How we thought all was notContinueContinue reading “super, super fred… oh crap!”
a million things
Brian Eno 77 million Paintings Million dollar home page (an oldie but goodie) “One million dollars!”
and we thought pr was all champagne – social media press release
“Pass the champers, dahling” has changed to “tag it, digg it, link to the podcast and we’ll talk on Skype if that’s OK with you, dahling?” This is a great format for making press releases work harder in the digital age: the social media press release from Shift Communications. Acknowledgements: Burson Marstellar
line and length, son
The next 6 or so weeks will give (almost) everyday a special lift, spin or thwack. The cricket world cup started yesterday – I ignore the opening ceremonies for fear of being bored away from any tournament by Barry Davies or his commentator fraternity suddenly extolling the virtues of jamborees, traditional dances and ridiculous tightropeContinueContinue reading “line and length, son”
boy meets girl? not in digital world
It would appear that there’s a distinct lack of girls in digital. So much so that the creative folk in the industry are trying to get more girls into the industry. If you’re a girl and want to get into digital, go the the She Says site.
web 2.0 + star wars
Ever noticed how web 2.0 companies all have silly sounding names? On a practical level this is mainly becaue all the normal sounding names have been trademarked by the corporate world leaving odd sounding, meaningless ditties as the only route to go. But this has thrown up something of an amusement factor in that theContinueContinue reading “web 2.0 + star wars”
