We all know that word of mouth is hugely important in today’s world. But here’s some great facts and charts that back this up to add credibility to any persuasion you may need to do. Good advertising doesn’t necessarily require a great product or a USP. Message + location = impact. I learned something newContinueContinue reading “stuff and things 03.11.07”
Category Archives: active branding
buy one get one tree
Buy an innocent smoothie, input your code and get a tree. The tree will provide local communities in India and Africa with an income for 10 years for looking after the tree. They will also receive training on sustainable agriculture. Learn more about this great brand experience and buy one get one tree today. SomeContinueContinue reading “buy one get one tree”
brain training brand experience
Are you Britain’s brainiest family? This week (half-term), up and down the land families have been battling it out in regional heats to get to the final in London. The winning family will win University fees for their kids which is bang on for the brand and audience. I stumbled across this yesterday when inContinueContinue reading “brain training brand experience”
