Category Archives: digital

blending of physical & digital – diesel cam & facebook

While Facebook are currently receiving a lot of negative press about their privacy stuff, this example from Diesel shows why it’s such a compelling platform for people and brands and why it will endure beyond the bickering. And breaking out of a purely digital space makes it so much more interesting too, no? Twitter |ContinueContinue reading “blending of physical & digital – diesel cam & facebook”

little lumps of thoughts

Here’s a collection of thoughts from some of the good folk at Five by Five (disclosure time: Five by Five is the digital engagement agency I work for as part of the Lawton Communications Group). Some of them even got published in IAB publications, Marketing Week and Figaro. From branded entertainment to social media analyticsContinueContinue reading “little lumps of thoughts”

2010 thoughts (but not mine)

Rather than add to the deluge of Mystic Meg predictions, I thought I’d just share this from TrendSpotting which fortunately is in nice, bite-size chunks for attention deficit people like me to ingest. Lovely stuff that is helpful and actionable. I also like this from Iain Tate. Especially the Star Wars bit. And if youContinueContinue reading “2010 thoughts (but not mine)”

memories matter & a droopy problem – using digital to promote health issues

Two new campaigns I wanted to share for the same reason: using digital to raise awareness and action of two serious health issues by doing something interesting. Memories Matter Do you have a favourite memory? Something that you always look back on and smile? Domain have just launched a new campaign for the Alzheimer’s ResearchContinueContinue reading “memories matter & a droopy problem – using digital to promote health issues”

digital wtf (september 09 edition)

Latest edition of Digital WTF.Feel free to re-use and have fun with. Video links in the presentation: Dramatic shift in marketing reality Wimbledon 2009 IBM Augmented Reality Kutiman – Mother of all funk chords Nike Boot Camp Fiat Eco Drive Orange unlimited Orange Balloonacy My Starbucks Idea Sprint – now network Sony Foam City AbsolutContinueContinue reading “digital wtf (september 09 edition)”

on her majesty’s service (aka defending the digital industry and wkd in the government alcohol inquiry)

I recently had the pleasure (?) of representing my client, WKD, and the digital industry by giving evidence in front of HM Government’s Health Committee. An interesting experience that was a mixture of excitement and trepidation. By way of background, the Health Committee initiated a wide-ranging inquiry into alcohol based partly on the small minorityContinueContinue reading “on her majesty’s service (aka defending the digital industry and wkd in the government alcohol inquiry)”

practice what you preach

I like this article in AdAge about selling social media because it basically says to be credible, you have to practice what you preach. If you talk digital or social media, you need to live it and breathe it. What I’ve been saying for a long time and still adamantly believe. Simple really. Some excellentContinueContinue reading “practice what you preach”