omg what happened and what should I do?

Free ebooks are ten a penny but this one caught my eye because: – someone I trust tweeted about it – the content looked pretty awesome and interesting & it has a fun title – the content has many questions that a lot of clients and peers still have so always useful fodder – itContinueContinue reading “omg what happened and what should I do?”

memories matter & a droopy problem – using digital to promote health issues

Two new campaigns I wanted to share for the same reason: using digital to raise awareness and action of two serious health issues by doing something interesting. Memories Matter Do you have a favourite memory? Something that you always look back on and smile? Domain have just launched a new campaign for the Alzheimer’s ResearchContinueContinue reading “memories matter & a droopy problem – using digital to promote health issues”

closing the loop on social infectiousness

You may remember that I signed up to be a Bzz Agent a while back to understand how they use word of mouth marketing and indeed how I could use it for my clients. After all, you can’t win the raffle without buying a ticket. The Lucozade thing ended up being a bit of aContinueContinue reading “closing the loop on social infectiousness”

bikinis, nudity & the return of super fred

Saw the first one day international between England & India at the magnificent Rose Bowl on 21.08. A game that had everything including some surprises. In no particular order: Bikinis (well, had to talk about that first) Unfortunately we were on the wrong side of the ground but in the West stand a group ofContinueContinue reading “bikinis, nudity & the return of super fred”