London 2012 needs to be more “street” and appeal to the “kidz” and be all “yoof” and things. This monstrosity doesn’t really say Olympic Games for me. The Olympics is once every four years, a celebration of the peak of human athleticism, something that participants have spent their entire life leading up to. TheContinueContinue reading “oh dear”
Category Archives: thoughts
social media gone wrong
It’s always a struggle to get your hands on good and bad examples of corporate social media type things when in deck mode. This iMedia article has them both including the Wal Mart debacle and the PSP fake blog cock up. As an addendum to that one, apparently they thought the only reason itContinueContinue reading “social media gone wrong”
we have no culture left in britain
Big Brother started again last week. And it kicked off with 11 women in the house. And then a bloke arrived on Friday, Ziggy. Cue hysterical yelping and squealing from the female inmates who had been deprived of male company for all of two and a bit days. Although Big Brother has shown us inContinueContinue reading “we have no culture left in britain”
sometimes we all need to look at things differently
I’m fortunate enough to be on the joke/fun stuff/odd stuff/filth distribution lists of quite a few friends. I got one this morning that’s an oldie but a goodie. Whilst of course it’s a “blonde” joke and raises a chuckle, I must be feeling quite cerebral today as I also took out that sometimes itContinueContinue reading “sometimes we all need to look at things differently”
talking, not quite walking
Recent review of marketing manager type folk from Forrester shows that the old ways are still prevalent and that while there’s lots of discussion and good intent, trial and actual usage is still a way behind. In a candid chat with a former marketing client a few weeks ago, she let me know that herContinueContinue reading “talking, not quite walking”
hopes and dreams
Round up of social media launches. Beautiful example with Members Project from Amex by Digitas in US (disclosure time, I am Digitas London now, the artists previously known as Modem Media) allowing cardholders to share their project ideas, vote and then the best bit, Amex puts the project into reality. A great example of gettingContinueContinue reading “hopes and dreams”
sisters are dialling up for themselves
Women are spending more time online, those good chaps at eMarketer tell us. A natural extension of their more advanced offline social ecosphere being replicated online? Or just because they have better sites to go to than us chaps with things like bag, borrow or steal where you can hire designer handbags? After all,ContinueContinue reading “sisters are dialling up for themselves”
consumer closeness
Consumer insight is as much art as it is science and there are gazillions of ways to get to that elusive “a-ha!” moment. And the sun doesn’t always shine on TV. (OK, enough puns). Refreshing observations from an unusual place, Credit Suisse. Here’s some nice quotes from David McQuillen and links to the articles areContinueContinue reading “consumer closeness”
it’s nice outdoors
This is a great example of a clear proposition being executed in a highly creative way to make a huge (literally) impact in a usually staid medium. Source: building brands.com
take a look at my post bag
After sharing the heroic direct mail deeds of Shane Warne, here’s some more mail from my post bag over the last couple of weeks in a kind of dm review type thing. DMA (Direct Marketing association) – those who remember will know that I have an alter ego in the shape of Ms Nicholas Gill.ContinueContinue reading “take a look at my post bag”
