Stop thinking about the "big" idea. The big idea that marketing searches for elusively. We've all sat in meetings searching for the big idea. Written briefs that demand a big idea. Followed a path of big media that will fuel a big idea. And moaned that either the agency can't come up with the bigContinue reading "tiny explosive ideas with tiny explosive coffee"
agency fuel
I do like a bit of coffee as my tweets will show. So a surprise package in the post from Honest Coffees was always going to go down well. Free coffee in the post. What's not to like? Honest Coffees supply agencies and what-not with coffee subscriptions - proof that you can subscribe to anything theseContinue reading "agency fuel"
say hello to your little friend – travel light
I've been doing a lot of business travel recently and one of the major pains is carrying all the leads and power cables for your various devices. So it was pretty timely that the guys at Nomad asked me to try out their new Nomadkey - a USB cable that's well, key sized. It's small (yes,Continue reading "say hello to your little friend – travel light"
this is what excellence in integrated digital communications looks like
We won an award recently and I can't tell you how thrilled I am. It was for the work we've been doing for Align Technology to generate awareness and lead generation for Invisalign across Europe. The award was for the 2013 consumer campaign, "Smile and the Whole World Smiles With You" received the Excellence in IntegratedContinue reading "this is what excellence in integrated digital communications looks like"
From The New Integration to The Newest Integration
The New Integration On August 10, 2010, I posted an article on my blog entitled, “The New Integration.” At the time, there was a lot of talk about integration being dead. Integration was old, lumpy, slow and no longer sexy. It wasn’t suited to the new socially aware age. Back then, the stand-out campaignContinue reading "From The New Integration to The Newest Integration"
Distraction and the Internet
65% of us get distracted by the Internet. Distracted form doing stuff by doing more stuff like emails, general web surfing and of course, social media. 53% also admitted that the reduction in productivity caused them dissatisfaction and unhappiness. I can empathise. I'm far too easily distracted at present. I need to switch off. And now youContinue reading "Distraction and the Internet"
Soundbites from MediaPost OMMA London Panel: Channels, channels and more channels.
I was invited to be a panellist at Mediapost's OMMA London conference on 2 April. The panel was Channels, Channels and More Channels with a large focus on mobile and video content. Although you're welcome to watch the 45 minutes in full here, I've done a little deck of the soundbites from me just forContinue reading "Soundbites from MediaPost OMMA London Panel: Channels, channels and more channels."
small data
I've been travelling a lot lately for work and the simplicity of the Dutch train system as a foreign traveller always impresses me. Not only is it incredibly simple to buy a ticket and found out which platform your train is going from at Schipol airport but once you're on the train, the large TVContinue reading "small data"
i almost did it
I've tried to switch off from email and social before. Sometimes it works, sometimes it doesn't. After changing a few holidays around due to work commitments this year, I was determined to switch off from work this time round. And that also meant an opportunity for no tweeting, facebooking, checking gmail etc. It's a lotContinue reading "i almost did it"
they do things differently in singapore
Weird huh? A country proposing to another country. Match-making land masses that have some things in common (well-educated etc.) and er, Finland is cold and Singapore is hot. But also because Finland has loads of space and Singapore is rammed. Which makes last year's effort even more confusing: encouraging Singapore residents to make babies onContinue reading "they do things differently in singapore"
