Facebook brand tie-ins that are bad get a lot of press. But here are two good examples. Herbal Essences which I found via Advergirl & O2 win a MASSIVE university big party thing. Leigh sums up why they both work very eloquently even though her comments are attributed to the shampoo stuff:
Set up as a group, not a personal account. You’re not a person, why pretend to be one?
Creative focuses on the ‘passion’ elements of the brand
Targeted approach to deliver visit > engage > share behavior (stuff to do when you’re there + a reason to come back)
And, the team invested in solid seeding behavior
Download a Forrester study of business decision makers use of social media in B2B world from the American Business Media.
Kids bored this half-term? Get them to draw Yoda (source: showmescifi)
There are now more than 1 million UK members of Linked In. And I can download a badge to add to my profile as I joined before it hit this landmark. So I did. But I’m not so sure why. A million is hardly exclusive. Does it help in anyway? Will it improve my life?
I walked back to Waterloo after a meeting in London Bridge on Friday. It was mighty cold. But took these two shots of London Bridge itself & the big spider thing outside the Tate. Thought you might like them.
