omg what happened and what should I do?

Free ebooks are ten a penny but this one caught my eye because: - someone I trust tweeted about it - the content looked pretty awesome and interesting & it has a fun title - the content has many questions that a lot of clients and peers still have so always useful fodder - itContinue reading "omg what happened and what should I do?"

so what if we don’t like the mascots in adland?

Recently at DCH, we were asked to comment on the new London Olympic 2012 mascots. My summation made it into the article but thought it worthwhile sharing our fuller thoughts on the brand issue raised. The classic approach to a brand is to comprise identity, performance and behaviour. In these social times, reputation is nowContinue reading "so what if we don’t like the mascots in adland?"

facebook privacy Vs ranting digerati

Oodles of tweets and posts recently about Facebook and privacy and how it's basically the end of the world and we should all commit Facebook suicide because Mark Zuckerberg is basically evil and out to destroy and discredit all of us through covertly stealing every last minute detail of our lives and selling them toContinue reading "facebook privacy Vs ranting digerati"

blending of physical & digital – diesel cam & facebook

While Facebook are currently receiving a lot of negative press about their privacy stuff, this example from Diesel shows why it's such a compelling platform for people and brands and why it will endure beyond the bickering. And breaking out of a purely digital space makes it so much more interesting too, no? Twitter |Continue reading "blending of physical & digital – diesel cam & facebook"

facebook – why check-in anywhere else?

McDonald's have just teamed up with Facebook to be the first brand to offer their new location-based service. While Foursquare stats are being touted aplenty of late with a million users and 40 million check ins, the numbers are dwarfed by the Facebook behemoth. Facebook is HUGE. It's ingrained in our culture, language and behaviours.Continue reading "facebook – why check-in anywhere else?"

when foursquare is, well, square

There's a big match tonight when Man City take on Spurs for a place in next seasons Champions League. And you know what will make it more special? Checking in to FourSquare. That's what. What? No reward or added value to the experience, just Man City fans, biggest check in at a football match evah!Continue reading "when foursquare is, well, square"

Socialised brands can be contagious. Social media is just stuff.

Social media strategy. <Pause.> There's something inherently wrong about that, no? Why create a bespoke strategy for this? Or worse, mistake “being on Twitter” as a strategy. Social media is becoming a bit like a collection of stuff; half a pound of Facebook here, a dash of blogging there and a slice of Twitter onContinue reading "Socialised brands can be contagious. Social media is just stuff."