No, not a typo but a new fangled interweb social commerce site called Fiverr. Where people will do anything (almost) for a fiver. And it's five US dollars so a three-er ish for us in the motherland. So I found Meli. And asked her to hold a sign up. Go on, you know you wantContinue reading "some people will do anything for a fiverr"
f-commerce just got a leg up from amazon
Selling stuff on Facebook is still relatively new for the majority of marketers but it's a no-brainer if your audience is spending a lot of time there. Why send them somewhere else to shop? It plays into the notion of the frictionless web. And the old die hard usability line, "don't make me think". Amazon,Continue reading "f-commerce just got a leg up from amazon"
Why consumer behaviour is driving a change in thinking about integration – published in Figaro Digital
I'm thrilled to be published in Figaro this month with the DCH current focus on the new integration. We've already had some great feedback direct from readers of the magazine and we'd love to know your thoughts. The online version is here and you can also read a longer version in our downloadable PDF. TwitterContinue reading "Why consumer behaviour is driving a change in thinking about integration – published in Figaro Digital"
the problem with user generated content
Most people cannot be bothered. From personal experience if a brand such as Activision can struggle with their massive Guitar Hero franchise in getting people to upload videos of them "rockin' out" with some incredible prizes on offer, what chance your brand? So brands can't rely on it and if they do go down thatContinue reading "the problem with user generated content"
when the planner becomes the curator of good stuff
The traditional role of a planner doesn’t work anymore . In another downloadable PDF type thing, I try to explain why planners need an evolved toolkit for an evolved world. Would love to hear your views. Download the PDF. Twitter | Facebook | LinkedIn |nicholas.r.gill@gmail.com
DCH download, september 2010
We've done this over at DCH Towers. Over the coming year, we'll be trying to create range of DCH Downloads highlighting the latest trends, interesting information and general stuff that we believe will make a difference to you and your brand. In this DCH Download, we take a look at the changing way we useContinue reading "DCH download, september 2010"
vw do augmented reality
If you wanted to check out the features on a prospective new car you used to have to hot foot it down to the dealer to kick the tires and get the full on sales pitch. Then you could see the brochure and luxuriate in it's UV spot varnish finish. Then you had the interwebContinue reading "vw do augmented reality"
my client doesn’t get social media
Whoa! What do you mean they don’t “get it”? They must be mad! Are they insane? Are they still living in the 1990s? They don’t even have an iPhone? Not everyone travels at the same pace. Here’s a reality check from conversations and observations with clients who are “not getting it”. Observation #1 We workContinue reading "my client doesn’t get social media"
too busy being awesome to be famous
The results from Heather Le Fevre's 2010 Planner Survey are out and as always a cracking update on the state of the plannersphere when it comes to dosh, stability, happiness, where's good to work and new for this year - who are the unsung heroes who are "too busy being awesome to be famous". SomeContinue reading "too busy being awesome to be famous"
let’s be in a like-like relationship
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