Thought I’d better get back to my day job… for a bit. The IAB have released a report on in game advertising and how to reach the unreachable UK male youth market while they get PlayStation thumb.
Category Archives: brand
smash my brand up
The Times arecurrently running an MBA series of articles & podcasts in association with IBM. The one that caught my eye last week was by Martin Lindstrom about sensory branding and what he calls, , “Smash Your Brand”. The strategy is from 1915 and the briefing for the Coca-Cola bottle. The brief was to developContinueContinue reading “smash my brand up”
