Yesterday was Earth Day. I’ll try & plop a few posts out today on some green things. Two companies have stuck out recently with some big green messages and commitments. First, Eurostar with their new Tread Lightly initiative. Eurostar has made a commitment to reduce emissions by 25%. As a train operator, surely they’re inContinueContinue reading “tread lightly & plan a | earth day”
Category Archives: brand
in-ger-lund
The Nationwide Building Society are doing some nice things in the banking world at the moment but more importantly, as a main sponsor of the England (and Scotland, Wales & Northern Ireland teams too) they’re not just letting their executives take a jolly with their generous match ticket allocations. Instead, they’re offering them to realContinueContinue reading “in-ger-lund”
poor timing but nice smells
An email from Boss Fragrances arrived in my inbox yesterday to show their sponsorship of the England cricket team, update on the world cup and offer me a free sample and, if I splash out (get it – oh, yes) £30 on Boss fragrances not only will I smell divine but I can also getContinueContinue reading “poor timing but nice smells”
hello kitty hell
One man has had enough of cute overload and created hello kitty hell. Funny. I like the star wars hello kitty tat above though.
privium | cool branding 2007
Privium has been named as a cool brand in the Cool Branding 2007 awards. Privium basically takes a copy of your iris’ so you can peer into a scanner at Schiphol airport in Amsterdam and walk straight through border control without queuing. Awesome. It is a little weird carrying your iris’ on a card though.ContinueContinue reading “privium | cool branding 2007”
state of the live web | technorati
Technorati have just released their state of the live web(blogosphere + social web) report. Some staggering numbers: 70m blogs, 120k new blogs each day 3-4k splogs each day (spam blogs usually = crappy marketing blogs) the blogosphere growth rate has slowed but is still doubling every 320 days (as at March 2007) 1.4m postsContinueContinue reading “state of the live web | technorati”
top marketing blogs
Bone up on the full list. Digitasian’s (and by virtue, close living relatives of me) Verdino & Armano make the top 150. I don’t. Perhaps just as well.
in game advertising | imedia
Hot on the heels of the IAB report, imedia say it’s all about: Audience, engagement, relevance, accountabilty, mindshare. Blah. Just see some nice examples from Adidas, Pontiac, Visa and Chrysler to boot.
corporate website effectiveness index | FT\Bowen Craggs
FT & Bowen Craggs have just released their first index of corporate website effectiveness with Europeans coming out on top. Register at Bowen Craggs for the full report or read a snippet about audience types and the various individual site rankings on FT.com.
you only live twice
As Virtual Worlds 2007 kicks off (yes, there’s a conference now), I thought I would share this video from Australia ABC network (thanks to Ben Liebmann) that acts as both an introduction to Second Life and its possibilities and also could act as a reference point to clients and colleagues who are buzzing about it,ContinueContinue reading “you only live twice”
