buffling = business waffling

Working in the marketing world gives us ready access to utterly ridiculous phrases and words. Often I find myself imaging what a nob I and my colleagues would sound if we uttered such phrases in the real world. We would be shunned. So I always enjoy receiving variations on bullshit bingo. Ramada Encore have beenContinueContinue reading “buffling = business waffling”

when did a fire engine become appliance?

I was watching the news a couple of weeks back when that plane crashed near Biggin Hill and all I could think of was why were they calling a fire engine an appliance? Has the world gone mad? It was, and always will be, a fire engine. I found these examples too to show howContinueContinue reading “when did a fire engine become appliance?”

la mia vacanza in Toscana*

*My holiday in Tuscany [update 21.08: thanks to Martina for the correct translation. Damn those Google language tools]  In July, we had a frankly fantastic holiday in Tuscany and for the first time ever, Jude & I seriously contemplated how we could live out there. Here’s my snaps. Here’s some highlights: On the Friday beforeContinueContinue reading “la mia vacanza in Toscana*”

sehr geehrter herr gill

I got this in my mail yesterday. Cracking targeting and localisation example from Spiegel. I assume my subscription to Media & Marketing Europe has spawned this letter but clearly my address is in Gross Britannien. So why send it to me in German? Tut tut. Needless to say this will be gehen sie hier geradeContinueContinue reading “sehr geehrter herr gill”

a splendid riposte

“Your explanation is, to me, a pompous word salad bereft of meaning.” Surely English is the only language to create such gems (no lettuce pun intended)? This was in reponse to the Guardian changing their homepage to look like, well, most other newspaper homepages these days. It’s a very long way down to the bottom.ContinueContinue reading “a splendid riposte”

grass: grarse or grass?

What’s happened to the Queen’s English of late, old boy?  First I see a television advert for the Bath Store with the proud voice-over saying Bath [baff] rather than Bath [bahth] and now Lloyds TSB are asking us to visit their branch [branch] rather than their branch [brahnch]. See the video below to see whatContinueContinue reading “grass: grarse or grass?”