Resource, control, senior stakeholder support. The key threats of social media as viewed by a selection of UK senior marketers in this IDM download. The disturbing thing is that these threats are easily overcome. Social is no longer a fad, the case studies are out there of the huge impact it can have to amplifyContinueContinue reading “social media opportunities & threats”
Category Archives: social media
omg what happened and what should I do?
Free ebooks are ten a penny but this one caught my eye because: – someone I trust tweeted about it – the content looked pretty awesome and interesting & it has a fun title – the content has many questions that a lot of clients and peers still have so always useful fodder – itContinueContinue reading “omg what happened and what should I do?”
facebook privacy Vs ranting digerati
Oodles of tweets and posts recently about Facebook and privacy and how it’s basically the end of the world and we should all commit Facebook suicide because Mark Zuckerberg is basically evil and out to destroy and discredit all of us through covertly stealing every last minute detail of our lives and selling them toContinueContinue reading “facebook privacy Vs ranting digerati”
blending of physical & digital – diesel cam & facebook
While Facebook are currently receiving a lot of negative press about their privacy stuff, this example from Diesel shows why it’s such a compelling platform for people and brands and why it will endure beyond the bickering. And breaking out of a purely digital space makes it so much more interesting too, no? Twitter |ContinueContinue reading “blending of physical & digital – diesel cam & facebook”
facebook – why check-in anywhere else?
McDonald’s have just teamed up with Facebook to be the first brand to offer their new location-based service. While Foursquare stats are being touted aplenty of late with a million users and 40 million check ins, the numbers are dwarfed by the Facebook behemoth. Facebook is HUGE. It’s ingrained in our culture, language and behaviours.ContinueContinue reading “facebook – why check-in anywhere else?”
when foursquare is, well, square
There’s a big match tonight when Man City take on Spurs for a place in next seasons Champions League. And you know what will make it more special? Checking in to FourSquare. That’s what. What? No reward or added value to the experience, just Man City fans, biggest check in at a football match evah!ContinueContinue reading “when foursquare is, well, square”
Socialised brands can be contagious. Social media is just stuff.
Social media strategy. <Pause.> There’s something inherently wrong about that, no? Why create a bespoke strategy for this? Or worse, mistake “being on Twitter” as a strategy. Social media is becoming a bit like a collection of stuff; half a pound of Facebook here, a dash of blogging there and a slice of Twitter onContinueContinue reading “Socialised brands can be contagious. Social media is just stuff.”
I’m joining DCH
It’s true. I am joining Doner Cardwell Hawkins (DCH) from May to become their Planning Director and injecting a bit of digital plannery goodness and my unique brand of me into their agency. Why? Because I believe in their vision, the people and the project. I get the chance to re-connect with Mr Nik MargolisContinueContinue reading “I’m joining DCH”
next generation media – april 2010
More stats than you can shake a stick at. Twitter | Facebook | LinkedIn |nicholas.r.gill@gmail.com
should we be less #fail smug?
The start of this year has brought us some memorable social media fails: Eurostar, #cashgordon and Nestle to name but a few. And how we relish kicking them when they’re down. Because: They don’t know how to do it. They don’t get it. They’re arrogant. They’re douches. We would NEVER do that. Etc. If youContinueContinue reading “should we be less #fail smug?”
