Pernod Ricard’s brandy, Ararat is using a suite of branded entertainment to relaunch the legend to brandy connoisseurs across Eastern Europe and Russia. Ararat is an Armenian legend and Amsterdam Worldwide has created a number of short films celebrating the heritage and inspiring new entrants to the brand. The first film in the series isContinueContinue reading “Brandy’d entertainment”
Category Archives: social media
2009 – a splendid social media vintage for Headstream
2009 was a phenomenal year for Headstream (disclosure time: Headstream is the social media agency I work for as part of the Lawton Communications Group). Here’s a nice little deck that the team have put together highlighting some of the splendid stuff. Twitter | Facebook | LinkedIn |nr_gill@hotmail.com Share this Post
tweets from the sky
Liking MySkyStatus – a new service from Lufthansa (via Profero in NY) that sends accurate departure, altitude and arrival updates to your Twitter and Facebook pages while you’re up in the ether. In the culture of now-ism that we’re firmly embedded in, this is an innovative and useful piece of content. Thanks to Nick ClarkeContinueContinue reading “tweets from the sky”
tweeting social stuff – marketing digi savvy youth event
I had the joy of presenting at the 14th Annual Youth Perspectives Conference with Marketing magazine today in a morning workshop entitled: Digi Savvy Youth: Social Networks & Twitter in Focus. I tag-teamed with the delightful Graeme Ford from Phones 4U who gave the inside track on how they have developed their social media presenceContinueContinue reading “tweeting social stuff – marketing digi savvy youth event”
social media disruption with a b2b flavour
I presented this little badger to an exclusive gathering of IBM folk at the Mermaid Centre, Blackfriars in London Town. I had fun. See, I even look happy in the pic from Fiona. And to cap it all, I even got a homepage featurette on Slideshare. Fame at last. Fiona even tried a little bitContinueContinue reading “social media disruption with a b2b flavour”
social media in hr from @lawtonware seminar 30.09.09
Presentation delivered today to a select group of HR professionals for Group agency LawtonWare on social media in HR. Want to be part of this conversation? Follow @lawtonware. Most of the video links can be found in this post plus others included here: Social media in plain English How to use social media to getContinueContinue reading “social media in hr from @lawtonware seminar 30.09.09”
digital wtf (september 09 edition)
Latest edition of Digital WTF.Feel free to re-use and have fun with. Video links in the presentation: Dramatic shift in marketing reality Wimbledon 2009 IBM Augmented Reality Kutiman – Mother of all funk chords Nike Boot Camp Fiat Eco Drive Orange unlimited Orange Balloonacy My Starbucks Idea Sprint – now network Sony Foam City AbsolutContinueContinue reading “digital wtf (september 09 edition)”
say hi to our social media strategic framework
Our Chief Digital Officer, Steve Sponder (blog / Twitter), in collaboration with key luminaries from our agency (I grandly include myself in that) has created our Social Media Strategic Framework. Let me know your thoughts. Here’s the thinking: There are certainly no shortage of agencies offering social media tactics to brands although almost all ofContinueContinue reading “say hi to our social media strategic framework”
office flashprank, friday may 22
Staplers in jelly as famously shared in The Office. The late, great Mick Costella taping up everyone’s phones, changing homepages to bukkake.com and stroking your thigh in the biggest pitch meeting of the year. Writing “cock” on the back of Iestyn’s chair and photographing it for his bio for a client presentation. This kind ofContinueContinue reading “office flashprank, friday may 22”
currency replaced by kindness?
ABSOLUT vodka’s new campaign challenges us to look at the world differently: what would happen if we replaced cash with kindness. Spawned by the TV spot (below), this was taken experientially in various venues around London. At cinemas in Clapham and Islington, customers traded compliments and high-fives for free snacks and drinks, while others wereContinueContinue reading “currency replaced by kindness?”
