Author Archives: Nicholas Gill

closing the loop on social infectiousness

You may remember that I signed up to be a Bzz Agent a while back to understand how they use word of mouth marketing and indeed how I could use it for my clients. After all, you can’t win the raffle without buying a ticket. The Lucozade thing ended up being a bit of aContinueContinue reading “closing the loop on social infectiousness”

online advertising heat maps

After being invited to collaborate on the Interact Congress blog, I finally got to write my first post. You can link to it here or it’s repeated below. Let me know what you think. Here’s an interesting new way to look at consumer engagement with your online advertising: clickmaps from FlashTalking. Clickmaps are essentially aContinueContinue reading “online advertising heat maps”

stuff and things 07.05.08

While I’m getting my holiday stuff written up, photos uploaded, Spam Show scripted, feeds read etc. here’s some stuff and things. I think I swear too much. But apparently not. This site says I only swear across 7.1% of my site which is below average of 9%. I’ve never been below average in my entireContinueContinue reading “stuff and things 07.05.08”

when did a fire engine become appliance?

I was watching the news a couple of weeks back when that plane crashed near Biggin Hill and all I could think of was why were they calling a fire engine an appliance? Has the world gone mad? It was, and always will be, a fire engine. I found these examples too to show howContinueContinue reading “when did a fire engine become appliance?”

the ultimate pitch

Think you’ve got the next Gorilla inside you? Do you have Heidi’s in your sub-consciousness? Or could you bring a fresh take on a global issue? Creativity doesn’t always reside in the creative department. And here’s your chance to prove it and win a luxurious Cannes trip so you can be demanding, eccentric and quaffContinueContinue reading “the ultimate pitch”

say my naymz

I’ve had 2 emails this week from people who I used to work with asking me to join Naymz – a new kind of professional social network. Always a little skeptical, my first thought when the lovely Joanna’s invite popped up was, uh oh, here’s another Quechup. And then Nik’s email popped up. So havingContinueContinue reading “say my naymz”