cim seminar | punch above your weight with web 2.0

A couple of weeks back I attended a CIM seminar on how web 2.0 can help your business punch above it’s weight. As it was local, for once didn’t cost the earth and had web 2.0 in it I thought I’d better pop along. I liked this: – the phrase “gifted amateur” basically covering howContinueContinue reading “cim seminar | punch above your weight with web 2.0”

stuff and things 28.05.08

I love this. A fantastic example of user generated content. Dare are doing some cool stuff for Sony right now. I see myself using this as an example in future “digital wtf?” sessions. Who’ve you got a grudge against? Shout it here. I enjoy the retro feel of this. Awesome business cards. Does what itContinueContinue reading “stuff and things 28.05.08”

email marketing surprises

Email marketing has surprised me of late. Maybe it’s because I’ve had the fortune to work on and develop some class-leading CRM programmes in my time but I figure that if you want to be the best, you adopt best practices. And for me, double opt-in is the way to go. I remember spending severalContinueContinue reading “email marketing surprises”

something i’ve not done for years

When we were on holiday in sunny Florida, we spent a fab day at Discovery Cove swimming with dolphins (more on this soon, I promise) and generally larking about in the water all day with masks and snorkels. And we bought a $16 underwater disposable camera so we could capture our Jacques Cousteau moments. FairlyContinueContinue reading “something i’ve not done for years”

dark or pure or just plain rubbish?

I’m pure. Suspiciously so. Or at least so say the folks at ghd on their new dark or pure site. What sounded like an interesting ploy turned out to be a tiresome exercise that took forever to load as the site was so flash heavy although as the content didn’t actually do much I haveContinueContinue reading “dark or pure or just plain rubbish?”

stuff and things 16.05.08

More proof that people trust people rather than brands when finding out about stuff. Future aspirations survey from Chartered Management Institute. If you’re a “young manager” fill it in. If you haven’t found Groundswell yet. And make sure you follow Charlene Li on Twitter. And read the blog. And if you have any web 2.0ContinueContinue reading “stuff and things 16.05.08”

stuff and things 13.05.08

Is web 3.0 really just skynet in the making? Reading this excerpt from Andrew Walmsley’s column in Marketing, you might think so: If machines could understand the information we put on the web, they could share knowledge with each other, and make conclusions and recommendations based on the information they find. The next step isContinueContinue reading “stuff and things 13.05.08”