Hot on the heels of the IAB report, imedia say it’s all about: Audience, engagement, relevance, accountabilty, mindshare. Blah. Just see some nice examples from Adidas, Pontiac, Visa and Chrysler to boot.
Category Archives: account planning
planner survey
Every year, a planner survey is run by Heather LeFevre from Martin Agency in the US. If you’re of the planning persuasion, fill it in at her blog and register to receive the stats so you can see how under/over paid you are and use it as leverage in your next pay review. Oh andContinueContinue reading “planner survey”
i’d love to have seen this creative brief
Pay some money to get a debenture seat at Lords. OK. Preferential options on tickets at Lords. OK. Access to new bar. OK. Dedicated hamper collection point. Er, what? Surely there’s more substantiation to the proposition of forking out £8k to get a seat, no first option on a seat at Lords? The home ofContinueContinue reading “i’d love to have seen this creative brief”
in game adverting report | IAB
Thought I’d better get back to my day job… for a bit. The IAB have released a report on in game advertising and how to reach the unreachable UK male youth market while they get PlayStation thumb.
shifting times
Two interesting videos. First, how globalization is being fundamentally shifted and being enabled by technology. Second, a project from the Museum of Media History looking at Google domination: Epic
social network | party animal or leper?
Measure your social score with social meter And if your score is making you depressed, create your own social network with Ning.
smash my brand up
The Times arecurrently running an MBA series of articles & podcasts in association with IBM. The one that caught my eye last week was by Martin Lindstrom about sensory branding and what he calls, , “Smash Your Brand”. The strategy is from 1915 and the briefing for the Coca-Cola bottle. The brief was to developContinueContinue reading “smash my brand up”
2007 digital outlook from avenue a | razorfish
Digital gospel according to Razorfish released 14 March 2007. Register for yours here or be so now and get the podcast.
