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Category Archives: account planning

stuff and things 15.06.07

Forget wikipedia, watch videopedia instead. 5min.com has short, instructional video clips on a whole lot of stuff. (source: iconoculture) Swap the plane for the train & get a first class ticket with Virgin Trains. The bearded one likes green stuff. Interesting that despite staggering out of Euston tube station each day onto the main concourseContinueContinue reading “stuff and things 15.06.07”

Posted byNicholas GillJune 15, 2007June 15, 2007Posted inaccount planning, advertising, blog, brand, content, digital advertising, social networks, strategy, thoughts, travel, user generated content, web 2.0, website1 Comment on stuff and things 15.06.07

stuff and things 14.06.07

I love this image of social circles that I found on bnox courtesy of Philippe. Explore the links in the bnox post, you will be rewarded. 60% of British bosses dream of sex during powerpoint presentations. See, it does make you go blind. “Abby is suffering a painful bum from being over-spanked” is possibly oneContinueContinue reading “stuff and things 14.06.07”

Posted byNicholas GillJune 14, 2007June 14, 2007Posted inaccount planning, advertising, blog, books, brand, content, digital advertising, facebook, presentations, social networks, strategy, thoughts, user generated content, web 2.0, website, you tube4 Comments on stuff and things 14.06.07

stuff and things 13.06.07

I want one of these. The guy who created it is a finalist on the ITV series, Tycoon. And my wife works with someone who’s selling them. And it’s in my lounge! But it needs batteries and I don’t have any. The excitement level is huge. The key question is: can I adapt it toContinueContinue reading “stuff and things 13.06.07”

Posted byNicholas GillJune 13, 2007June 13, 2007Posted inaccount planning, advertising, blog, books, brand, content, digital advertising, direct mail, mash up, social networks, sport, strategy, though leadership, thoughts, user generated content, web 2.0, websiteLeave a comment on stuff and things 13.06.07

social media gone wrong

  It’s always a struggle to get your hands on good and bad examples of corporate social media type things when in deck mode. This iMedia article has them both including the Wal Mart debacle and the PSP fake blog cock up. As an addendum to that one, apparently they thought the only reason itContinueContinue reading “social media gone wrong”

Posted byNicholas GillJune 4, 2007Posted inaccount planning, blog, brand, content, digital advertising, social networks, strategy, though leadership, thoughts, user generated content, web 2.0, websiteLeave a comment on social media gone wrong

talking, not quite walking

Recent review of marketing manager type folk from Forrester shows that the old ways are still prevalent and that while there’s lots of discussion and good intent, trial and actual usage is still a way behind. In a candid chat with a former marketing client a few weeks ago, she let me know that herContinueContinue reading “talking, not quite walking”

Posted byNicholas GillMay 31, 2007May 31, 2007Posted inaccount planning, brand, digital advertising, mobile, podcast, social networks, strategy, thoughts, TV, user generated content, web 2.0, you tubeLeave a comment on talking, not quite walking

hopes and dreams

Round up of social media launches. Beautiful example with Members Project from Amex by Digitas in US (disclosure time, I am Digitas London now, the artists previously known as Modem Media) allowing cardholders to share their project ideas, vote and then the best bit, Amex puts the project into reality. A great example of gettingContinueContinue reading “hopes and dreams”

Posted byNicholas GillMay 30, 2007May 30, 2007Posted inaccount planning, brand, content, digital advertising, social networks, strategy, thoughts, user generated content, web 2.0, website3 Comments on hopes and dreams

sisters are dialling up for themselves

  Women are spending more time online, those good chaps at eMarketer tell us. A natural extension of their more advanced offline social ecosphere being replicated online? Or just because they have better sites to go to than us chaps with things like bag, borrow or steal where you can hire designer handbags? After all,ContinueContinue reading “sisters are dialling up for themselves”

Posted byNicholas GillMay 30, 2007Posted inaccount planning, social networks, strategy, thoughtsLeave a comment on sisters are dialling up for themselves

consumer closeness

Consumer insight is as much art as it is science and there are gazillions of ways to get to that elusive “a-ha!” moment. And the sun doesn’t always shine on TV. (OK, enough puns). Refreshing observations from an unusual place, Credit Suisse. Here’s some nice quotes from David McQuillen and links to the articles areContinueContinue reading “consumer closeness”

Posted byNicholas GillMay 30, 2007May 30, 2007Posted inaccount planning, though leadership, thoughtsLeave a comment on consumer closeness

it’s nice outdoors

  This is a great example of a clear proposition being executed in a highly creative way to make a huge (literally) impact in a usually staid medium. Source: building brands.com

Posted byNicholas GillMay 30, 2007Posted inaccount planning, brand, digital advertising, thoughtsLeave a comment on it’s nice outdoors

we don’t talk anymore

This is just beautiful and I promised to spread the good blog love on this one. I commented on this too on Philippe’s blog (below): At last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months agoContinueContinue reading “we don’t talk anymore”

Posted byNicholas GillMay 17, 2007May 17, 2007Posted inaccount planning, blog, brand, content, digital advertising, direct mail, integration, social networks, strategy, though leadership, thoughts, user generated content, web 2.0, website, you tube2 Comments on we don’t talk anymore

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