So there we were on a day trip to the Isle of Wight ticking off one of Ollie’s five things we must do on holiday this year (cow, horse, tractor, boat, train – this one being boat) and as we walked along Sandown sea front, I saw this – an AdiZone. An outdoor, free sport/fitnessContinueContinue reading “the adizone brand experience”
Category Archives: brand experience
so what if we don’t like the mascots in adland?
Recently at DCH, we were asked to comment on the new London Olympic 2012 mascots. My summation made it into the article but thought it worthwhile sharing our fuller thoughts on the brand issue raised. The classic approach to a brand is to comprise identity, performance and behaviour. In these social times, reputation is nowContinueContinue reading “so what if we don’t like the mascots in adland?”
Brandy’d entertainment
Pernod Ricard’s brandy, Ararat is using a suite of branded entertainment to relaunch the legend to brandy connoisseurs across Eastern Europe and Russia. Ararat is an Armenian legend and Amsterdam Worldwide has created a number of short films celebrating the heritage and inspiring new entrants to the brand. The first film in the series isContinueContinue reading “Brandy’d entertainment”
about face
An excellent guide on how brands can utilise the recent changes in Facebook to get deeper engagement and social connection with their consumers. The kind of content stuff agencies should be producing. From US agency The Advance Guard. Twitter | Facebook | LinkedIn |nr_gill@hotmail.com
interactive brand experiences
Article by Steve Sponder, Five by Five’s Chief Digital Officer in Marketing Week’s Interactive Seven 2009. And the first airing of our new positioning, “ideas without boundaries.” Chime in with any thoughts. People don’t separate the message they receive from a brand based on where they see or hear it. The Internet Advertising Bureau statesContinueContinue reading “interactive brand experiences”
it’s all about the brand experience – seamless but not standardised
Article in January 2009 edition of Urban Lifestyle Report which you can now receive for free when you register. Twitter | Facebook | LinkedIn |nr_gill@hotmail.com
i like live guy
This is Vodafone Live Guy. Live Guy is visiting 11 cities (well, he’s visited a few last week but I was just OOO for too long to write this) until the end of this week. Each day he’s giving away a Dell pooter. How do you get your paws on one? Find him using allContinueContinue reading “i like live guy”
aston martin is the coolest brand. you tube coolest online brand?
2008 CoolBrands survey is out and Aston Martin tops the coolest brands. No surprise there. Prrr. What is a surprise is that You Tube tops out the coolest online brands, beating Google. No room for Twitter which in my mind has a cooler cache than You Tube and is certainly being discussed and toyed withContinueContinue reading “aston martin is the coolest brand. you tube coolest online brand?”
anti-social networking
Great Facebook application for the new film How to Lose Friends and Alienate People about journalist Toby Young’s adventures in NYC with Vanity Fair. The book was very funny so I hope the film does it justice. Deface your friends, un-friend them, cheat at scrabble and lots of other things to undermine social networking. FirstContinueContinue reading “anti-social networking”
digital kids
Digital is not something that children have had to get used to; it’s always been there. They stay online longer than adults, more likely to access the web form different locations and devices, undertake a phenomenal range of activities and adapt to new trends and technology with consummate ease. And with over three quarters ofContinueContinue reading “digital kids”
