Change is the only constant factor in life and in the world of Technology; the businesses which realize this sooner, can only gain from it. Article by me in Technology Digital. Image source.
Category Archives: brand experience
brands need to take the risk while embracing technology
Article in Technology Digital by me on why brands need to blend with other channels of interaction to create a bigger impact among their audiences. Image also from Technology Digital
digital waste
61% of UK consumers don’t want to engage with brands in social media. “Start the car!” as Bumble might say. It’s inevitable really if brands just leap in to the social space and add nothing but beigeness. Most people don’t want a conversation with your brand. Less still a constant broadcast of why your brandContinueContinue reading “digital waste”
no thank you to your thank yous
Utility prices have gone up silly amounts recently. Again. Utility profits have also gone up silly amounts recently. Again. So what we really need is an expensive DM pack with a specially commissioned London 2012 pin badge to celebrate to make us feel better about this. And the chance to win lots of other prizesContinueContinue reading “no thank you to your thank yous”
attack of the beige
I’m seeing a lot of boring and bland “engagement” from brands in social media. There’s far too much of “it’s Halloween, have a treat tonight with <insert brand here>” or “it’s the weekend, celebrate the end of another shit week with <insert brand here>” or “<insert how the weather is today> so why not celebrate/makeContinueContinue reading “attack of the beige”
connecting and kinecting
When CP+B picked up the Microsoft advertising account, we all wondered what would happen. The “I’m a PC” ads weren’t as bad as the original haters suggested. The product elements and the use of interesting characters started to change perceptions of Microsoft. I quite liked them but I didn’t identify with being a PC still.ContinueContinue reading “connecting and kinecting”
Facebook F8 download
Last night the Facebook team revealed a whole new set of products to help connect people together and share their experiences more deeply than ever before. This is on top of the News Feed changes already implemented this week. As is typical, most users had an initial moan about the stories and news feed tickerContinueContinue reading “Facebook F8 download”
the networked business of the future
Last night I presented at the Knowledge Peers event: Technology – transforming growing businesses at the Design Council, Covent Garden, London. A lot of good presentations and discussions with a genuinely interested and intelligent audience asking some probing questions about cloud, social business and the changes required. And then I came on. I was theContinueContinue reading “the networked business of the future”
requirements for social engagement
I’ve shared before my views before that social media is just stuff and socialised brands can be contagious. More recently, the conversations we’ve been having with clients has been at a granular level; getting social media off the ground, making it work, benchmarking it and importantly, ongoing engagement with the brand connections. We’ve been usingContinueContinue reading “requirements for social engagement”
I don’t always need a TwitFace to get an emotional response
I don’t like American football, I don’t even know who won the SuperBowl this year. But I have seen some of the advertising. Because it is a cultural phenomenon that stretches beyond the 110 million fervent Americans watching in their dens and into a global audience. I have also seen a lot of the postContinueContinue reading “I don’t always need a TwitFace to get an emotional response”
