It’s always a struggle to get your hands on good and bad examples of corporate social media type things when in deck mode. This iMedia article has them both including the Wal Mart debacle and the PSP fake blog cock up. As an addendum to that one, apparently they thought the only reason itContinueContinue reading “social media gone wrong”
Category Archives: content
hopes and dreams
Round up of social media launches. Beautiful example with Members Project from Amex by Digitas in US (disclosure time, I am Digitas London now, the artists previously known as Modem Media) allowing cardholders to share their project ideas, vote and then the best bit, Amex puts the project into reality. A great example of gettingContinueContinue reading “hopes and dreams”
searching on the radio
Search and radio: two unusual bed fellows you would think. Normally you hear blah blah blah.com but today I heard something different. I must admit the ad itself wasn’t great and was overly long on saying that if you have your tyres at the correct pressure you save on emissions because the engine doesn’tContinueContinue reading “searching on the radio”
a local finnish brand
Insightful interview from McKinsey with the SVP marketing of Nokia. You’ll need to register to get the full article but some food for thought, here’s his response to how media is changing Nokia’s marketing efforts. “The Internet is playing a much more important role than anyone ever imagined. Brands are going to be made andContinueContinue reading “a local finnish brand”
links for 21.05
I find this very disturbing Teen episode based online soap opera, Prom Queen. Apparently they’re more than willing – whatever that means. Anyway, friends = views on my space. American Airlines have launched a site especially for women travellers based on extensive research where they can “connect with each other and American.” Blah. IContinueContinue reading “links for 21.05”
we don’t talk anymore
This is just beautiful and I promised to spread the good blog love on this one. I commented on this too on Philippe’s blog (below): At last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months agoContinueContinue reading “we don’t talk anymore”
definition of a twitter
Good article about the hell Twitter is, who uses it & possibilities for brands and agencies. Nice round up of some mash ups and apps using Twitter including: Twitter Vision Twitterverse Twitterholic Twitterment Source: imedia
proof that www stands for…
… world wide wank. Staggering stats in this video created by GOOD magazine on the relationship between the internet and filth. The mag also has other good editorial stuff. Source: scary ideas
when did PEST become SLEPT?
The Times 100 site has some good case studies and theory stuff that ranges from GCSE to A level to MBA. Obviously been a while since I ducked into the classroom as the L was always silent in PEST (Political, Economic, Social, Technology), as it kind of got lumped with Political. I bet they’veContinueContinue reading “when did PEST become SLEPT?”
a tale of two pieces of direct mail
I don’t get that much direct mail these days so I do genuinely get excited by nice pieces of work. Not that too many have come through my postbox of late. But in the last couple of weeks, two contrasting bits of mail did arrive. Both personalised postcards so they should get to the pointContinueContinue reading “a tale of two pieces of direct mail”
