Bone up on the full list. Digitasian’s (and by virtue, close living relatives of me) Verdino & Armano make the top 150. I don’t. Perhaps just as well.
Category Archives: digital advertising
in game advertising | imedia
Hot on the heels of the IAB report, imedia say it’s all about: Audience, engagement, relevance, accountabilty, mindshare. Blah. Just see some nice examples from Adidas, Pontiac, Visa and Chrysler to boot.
who’s that?
Nice page take-over on Sky Sports for PS3 using the character from the ad even in the place where a head shot of some sweating/snarling sporting starlet is placed. Still couldn’t justify the best part of 500 quid for it though. Mind you, I do fancy a PSP…
in game adverting report | IAB
Thought I’d better get back to my day job… for a bit. The IAB have released a report on in game advertising and how to reach the unreachable UK male youth market while they get PlayStation thumb.
boy meets girl? not in digital world
It would appear that there’s a distinct lack of girls in digital. So much so that the creative folk in the industry are trying to get more girls into the industry. If you’re a girl and want to get into digital, go the the She Says site.
