Good article about the hell Twitter is, who uses it & possibilities for brands and agencies. Nice round up of some mash ups and apps using Twitter including: Twitter Vision Twitterverse Twitterholic Twitterment Source: imedia
Category Archives: integration
when did PEST become SLEPT?
The Times 100 site has some good case studies and theory stuff that ranges from GCSE to A level to MBA. Obviously been a while since I ducked into the classroom as the L was always silent in PEST (Political, Economic, Social, Technology), as it kind of got lumped with Political. I bet they’veContinueContinue reading “when did PEST become SLEPT?”
leave a mess. make a mark. create. destroy. get dirty. make mistakes.
Artistic destruction at wreck this journal. Quite fun and liberating I imagine but I’m quite liking my moleskin notebook right now. Another great example of creations in the digital world moving into the offline space. Get messy… All images from wreckthisjournal.com
reviving tango | an account planning think tank
I’ve been reading Vincent Thome’s blog for a while. I can’t remember how I found his stuff but I like it. As a relative newcomer to the advertising genre, he’s been on a number of courses funded by the good folks at DDB (those behind the VW campaigns of genius) and always pings a blogContinueContinue reading “reviving tango | an account planning think tank”
how businesses are using web 2.0 | mckinsey
You’ll need to register but lots of good stats and nuggets and things about how businesses are harnessing web 2,0 technologies, wikis, blogs etc. Get a good snippet at where I found out about this from Avenue A | Razorfish.
new virals
This just went live from our house actually for HP’s latest whizz bang product. The guy’s eyes c. 10 seconds from the end scare me. But you can have lots of interactive fun. This builds on the HUGE success of the Tea Running viral which must have appeared in every industry rag every side ofContinueContinue reading “new virals”
top marketing blogs
Bone up on the full list. Digitasian’s (and by virtue, close living relatives of me) Verdino & Armano make the top 150. I don’t. Perhaps just as well.
in game advertising | imedia
Hot on the heels of the IAB report, imedia say it’s all about: Audience, engagement, relevance, accountabilty, mindshare. Blah. Just see some nice examples from Adidas, Pontiac, Visa and Chrysler to boot.
who’s that?
Nice page take-over on Sky Sports for PS3 using the character from the ad even in the place where a head shot of some sweating/snarling sporting starlet is placed. Still couldn’t justify the best part of 500 quid for it though. Mind you, I do fancy a PSP…
in game adverting report | IAB
Thought I’d better get back to my day job… for a bit. The IAB have released a report on in game advertising and how to reach the unreachable UK male youth market while they get PlayStation thumb.
