Facebook brand tie-ins that are bad get a lot of press. But here are two good examples. Herbal Essences which I found via Advergirl & O2 win a MASSIVE university big party thing. Leigh sums up why they both work very eloquently even though her comments are attributed to the shampoo stuff: Set up asContinueContinue reading “stuff and things 22.10.07”
Category Archives: integration
google mother
Mums. Bless them. We love them. And they love the web. Can’t get enough. And you thought it was all the young dudes who made the news. New research from eMarketer tells us 89% use it twice a day. Wow. Search is by far the biggest weapon of choice (Google being the goddess of choiceContinueContinue reading “google mother”
stuff and things 03.08.07
Not content with the fabulous Golf night driving, VW have extended the use of the Touareg stunts from the new Matt Damon film, the Bourne Ultimatum with a 3D stunt simulator: create your own stunts, load ’em, see if the people out there rate your stunt as cunning or not (deliberate Kenny Everett -ism thereContinueContinue reading “stuff and things 03.08.07”
spam the monkey races with coulthard
Faces For Charity is the Red Bull Racing team’s charity. But more important than that, for £10 you can get your mug on the side of their cars for the British Grand Prix! So Spam the Monkey gets to fly round Silverstone at nearly 200mph. Woo hoo! (and feel good as he’s done somethingContinueContinue reading “spam the monkey races with coulthard”
take a look at my post bag
After sharing the heroic direct mail deeds of Shane Warne, here’s some more mail from my post bag over the last couple of weeks in a kind of dm review type thing. DMA (Direct Marketing association) – those who remember will know that I have an alter ego in the shape of Ms Nicholas Gill.ContinueContinue reading “take a look at my post bag”
bag full of accessories
I just read a Forrester report on how Sony & BT have teamed up for a project to make the PSP a true communications device. Intended to be targeted at the millenials (those born after 1980 and thus deprived of an education in Bowie) who will naturally gravitate from wireless gaming to using theContinueContinue reading “bag full of accessories”
searching on the radio
Search and radio: two unusual bed fellows you would think. Normally you hear blah blah blah.com but today I heard something different. I must admit the ad itself wasn’t great and was overly long on saying that if you have your tyres at the correct pressure you save on emissions because the engine doesn’tContinueContinue reading “searching on the radio”
a local finnish brand
Insightful interview from McKinsey with the SVP marketing of Nokia. You’ll need to register to get the full article but some food for thought, here’s his response to how media is changing Nokia’s marketing efforts. “The Internet is playing a much more important role than anyone ever imagined. Brands are going to be made andContinueContinue reading “a local finnish brand”
very wrong
Marry Jodie Marsh? And have the whole thing captured on the small screen for MTV? The date is already booked for the lucky/insane fella. Wrong, wrong, wrong. On so many levels. Caitlin Moran’s introduction of Jodie marsh to readers of the Times is very amusing though. I just can’t imagine what sort of aContinueContinue reading “very wrong”
we don’t talk anymore
This is just beautiful and I promised to spread the good blog love on this one. I commented on this too on Philippe’s blog (below): At last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months agoContinueContinue reading “we don’t talk anymore”
