It’s always a struggle to get your hands on good and bad examples of corporate social media type things when in deck mode. This iMedia article has them both including the Wal Mart debacle and the PSP fake blog cock up. As an addendum to that one, apparently they thought the only reason itContinueContinue reading “social media gone wrong”
Category Archives: though leadership
the future is flat | microsoft surface
This is awesome. Microsoft seem to finally be emerging as a technology innovator rather than just a grey box. This stuff could have a huge impact on how people interact with form and function. Source: Scobleizer onTwitter about 8hrs ago
consumer closeness
Consumer insight is as much art as it is science and there are gazillions of ways to get to that elusive “a-ha!” moment. And the sun doesn’t always shine on TV. (OK, enough puns). Refreshing observations from an unusual place, Credit Suisse. Here’s some nice quotes from David McQuillen and links to the articles areContinueContinue reading “consumer closeness”
a local finnish brand
Insightful interview from McKinsey with the SVP marketing of Nokia. You’ll need to register to get the full article but some food for thought, here’s his response to how media is changing Nokia’s marketing efforts. “The Internet is playing a much more important role than anyone ever imagined. Brands are going to be made andContinueContinue reading “a local finnish brand”
we don’t talk anymore
This is just beautiful and I promised to spread the good blog love on this one. I commented on this too on Philippe’s blog (below): At last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months agoContinueContinue reading “we don’t talk anymore”
definition of a twitter
Good article about the hell Twitter is, who uses it & possibilities for brands and agencies. Nice round up of some mash ups and apps using Twitter including: Twitter Vision Twitterverse Twitterholic Twitterment Source: imedia
time equals money
New vid from Isobar about their new philosophy that time is the new currency in the magic dust world of marketing. Just not sure they’re saying anything that we don’t know already, especially the bit about what’s at the core of a consumer. Er, that’s the insight that derives a proposition that’s been at theContinueContinue reading “time equals money”
when did PEST become SLEPT?
The Times 100 site has some good case studies and theory stuff that ranges from GCSE to A level to MBA. Obviously been a while since I ducked into the classroom as the L was always silent in PEST (Political, Economic, Social, Technology), as it kind of got lumped with Political. I bet they’veContinueContinue reading “when did PEST become SLEPT?”
google is top of the brandz & still has humour | millward brown brandz report
Google is the no. 1 brand according to the 2007 Millward Brown Brandz report. They also still have humour. Go to Google maps, click get directions, add washington, dc as the from and london, uk the to. Check out direction 21. SWIM across the Atlantic. Genius. I also didn’t know the original name for GoogleContinueContinue reading “google is top of the brandz & still has humour | millward brown brandz report”
reviving tango | an account planning think tank
I’ve been reading Vincent Thome’s blog for a while. I can’t remember how I found his stuff but I like it. As a relative newcomer to the advertising genre, he’s been on a number of courses funded by the good folks at DDB (those behind the VW campaigns of genius) and always pings a blogContinueContinue reading “reviving tango | an account planning think tank”
