Author Archives: Nicholas Gill

i didn’t go but…

… I Liked these things: (yes, I’m talking about SXSW) The shortest, most concise round up of what SXSW brought to people this year from Barbarian Group. A far longer but equally interesting round up that is pretty balanced but makes some great points from the Guardian. These three quotes from Critical Mass who wereContinueContinue reading “i didn’t go but…”

there was this one time… at band camp…

Memorable status updates. Tapping into the tales we regale/bore each other senseless with. For the Facebook age. Told in status updates. That may or may not be memorable. So far. Cam (legend tells of our legendary Digital Creative Director) has said some memorable things to me. Most of them unrepeatable. With due respect to Cam,ContinueContinue reading “there was this one time… at band camp…”

requirements for social engagement

I’ve shared before my views before that social media is just stuff and socialised brands can be contagious. More recently, the conversations we’ve been having with clients has been at a granular level; getting social media off the ground, making it work, benchmarking it and importantly, ongoing engagement with the brand connections. We’ve been usingContinueContinue reading “requirements for social engagement”

roller babies Vs the force

Both really good ads. Both created a whole load of excitement that (shock! horror!) went beyond the advertising bubble and into real people. This match up is interesting to show more humongous numbers (and undoubtedly be used as unfeasible benchmarks and demands that “this MUST go viral”) but also what folks were actually saying. AndContinueContinue reading “roller babies Vs the force”

I don’t always need a TwitFace to get an emotional response

I don’t like American football, I don’t even know who won the SuperBowl this year. But I have seen some of the advertising. Because it is a cultural phenomenon that stretches beyond the 110 million fervent Americans watching in their dens and into a global audience. I have also seen a lot of the postContinueContinue reading “I don’t always need a TwitFace to get an emotional response”

talking in pictures

Getty Images has created 27 letters – a site that features a constantly changing landscape of the most used, referenced and talked about visuals in the media space. Some of the images are lovely, like Ronald up there. And some of the commentary on why that image is there is genuinely helpful and can sparkContinueContinue reading “talking in pictures”

2011 – a hope rather than a prediction

Usually about this time of the year the great and the good pass judgement on what will be this year’s shiny new things that we should all cut and paste into our client presentations and PR whoring look at me documentation. Yet again I have failed to do this but here’s a couple of greatContinueContinue reading “2011 – a hope rather than a prediction”

come on down, the price is right

I quite fancied writing about the new Kronenbourg & Lemmy ad when I was asked to do the Marketing magazine AdWatch. But this wasn’t available. Shame, I had a lovely thought about the wart. Maybe I’ll do that anyway. So I chose the Waitrose Price Match ad. And wrote this. Come on down, the priceContinueContinue reading “come on down, the price is right”

developing social content

Recently, a number of our clients have expressed an eagerness to enter the social space. Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme. We wanted to share the work for it to be collaborated on. This is version 1.0,ContinueContinue reading “developing social content”