Just spent an hour or so watching Aki Spicer (the Chuck Norris of account planning according to one fan boy on the live chat) of Fallon presenting to both the internal audience at Fallon and the global audience (of 60 at the peak) who were interested in social media. A smart presentation with good, clearContinueContinue reading “social media presentation using social media. done”
Category Archives: account planning
future trends in advertising
Here’s a great presentation from the Techno//Marketer himself, Matt Dickman. Definitely worth 40 minutes fo your time. A really well structured presentation with neat examples and good brain food to start the day. And here’s 8 future trends from Leo Burnett in London. Nice to hear a British voice too. And here’s another! This timeContinueContinue reading “future trends in advertising”
manifesto monday
“Markets are conversations.” Well, we all should know that by now and should be putting it in place in all our work. But this statement originated in 1999. Way back when dial up tones were the norm. The statement came from the Cluetrain Manifesto which was way ahead of its time. This report from TechnoratiContinueContinue reading “manifesto monday”
stuff and things 19.03.08
How Half Life changed gaming Do agencies need account handlers? Interesting debate on Brand Republic. (Thanks to Carrie). My favourite response to the debate premise: Max old chap, silly triangles and re-writing the brief is planning, making sure your ad goes out on time is account management. If you think the assortment of nutcases andContinueContinue reading “stuff and things 19.03.08”
2008 planner survey
Heather LeFevre’s annual planner survey is out again and is now in it’s 4th year. If you’re of the planning persuasion, fill it in and register (the two are separate so go to both links) to receive the stats so you can see how under/over paid you are and use it as leverage in yourContinueContinue reading “2008 planner survey”
2008 digital outlook report from avenue a | razorfish
After getting the 2007 edition, I then forgot to update my email info so had totally forgetten about this great report until Buckers placed a hard copy of the 2008 edition under my nose. Will try and have a read of this on Thursday when I let the train take the strain. Get yours here.ContinueContinue reading “2008 digital outlook report from avenue a | razorfish”
stuff and things 18.02.08
A free mobile network for 16-24 year olds in UK. Want to watch their creds on You Tube instead? New work for Tiger Beer which is perfect for those with a 2 minute attention span. Online magazine for all things marketing & interactive in Asia Pacific. Continuing with Asia, here’s a new series of adsContinueContinue reading “stuff and things 18.02.08”
stuff and things 21.11.07
I really like this illustration which I happened upon. 20 blogging tips from MSN Keep track of all your lists with Flexlists Yahoo’s innovation recipe which created Pipes A new kind of web publishing platform via Verdino Interesting post about college students attitude to advertising And this just made me laugh. Found it here.
stuff and things 03.11.07
We all know that word of mouth is hugely important in today’s world. But here’s some great facts and charts that back this up to add credibility to any persuasion you may need to do. Good advertising doesn’t necessarily require a great product or a USP. Message + location = impact. I learned something newContinueContinue reading “stuff and things 03.11.07”
brain training brand experience
Are you Britain’s brainiest family? This week (half-term), up and down the land families have been battling it out in regional heats to get to the final in London. The winning family will win University fees for their kids which is bang on for the brand and audience. I stumbled across this yesterday when inContinueContinue reading “brain training brand experience”
