I think everyone must have used Dove as THE example of how a brand can truly influence culture, perception and attitude . Here’s the development of the campaign targeting parents of young girls who have massive exposure to the altered and warped images of beauty. Powerful.
Category Archives: account planning
stuff and things 09.10.07
FT article on social networks by the ever resourceful and useful Bowen Craggs. (Image source) Improvement by innovation article on CNET (found reading Armano on Twitter) Here’s the top 50 football kits And following on from the men & washroom yuk story recently, here’s a picture from Nicky that could get guys to step upContinueContinue reading “stuff and things 09.10.07”
oh no ocado
Just when we thought that social media was on the rise and using detachable and user generated content was getting traction (witness this week’s NMA with HP & Burger King sloshing vast revenues into digital because it works better for them), I get this email from Ocado (upmarket grocery home delivery service in partnership withContinueContinue reading “oh no ocado”
mtv twitters while britney video barred
The MTV VMA awards are on again. But as I’m now the wrong side of 30 I find I have more in common musically with the oldies than the kidz. As an example, we went to see The Police in concert (with Spam the Monkey) and they were amazing and the last time they playedContinueContinue reading “mtv twitters while britney video barred”
stuff and things 12.09.07
In flight entertainment going a step too far? Virgin America have recently trialled an in flight IM service allowing you to badger the hell out of other passengers, probably the “hotty” 3 rows in front of you. Frankly I’d find this annoying as fuck as we say here in Blighty. But the general service seemsContinueContinue reading “stuff and things 12.09.07”
google mother
Mums. Bless them. We love them. And they love the web. Can’t get enough. And you thought it was all the young dudes who made the news. New research from eMarketer tells us 89% use it twice a day. Wow. Search is by far the biggest weapon of choice (Google being the goddess of choiceContinueContinue reading “google mother”
stuff and things 03.08.07
Not content with the fabulous Golf night driving, VW have extended the use of the Touareg stunts from the new Matt Damon film, the Bourne Ultimatum with a 3D stunt simulator: create your own stunts, load ’em, see if the people out there rate your stunt as cunning or not (deliberate Kenny Everett -ism thereContinueContinue reading “stuff and things 03.08.07”
stuff and things 30.07.07
As well as being really moreish sweeties, Skittles have a cool web site where you can create your own animated cartoon, based on the very nice ATL execution, and then share it with your friends on Bebo. I like it. Sky have created a channel called SkyCast. I just don’t see why they didn’t createContinueContinue reading “stuff and things 30.07.07”
handbag audit
The handbag. Essential for women but in many ways it’s still a mystery to men. Why so big? Why so many? Why so much money? BUT, a lot can be garnered from what’s inside a handbag. Insights into behaviour, lifestyle, beliefs, extra-curricular activities etc. And now you can let Flickr do the hard workContinueContinue reading “handbag audit”
(buzz) stuff and things 20.06.07
Buzz 1: word of mouth. Social infectiousness. Jibber jabber. Call it what you will. Bzz Agent have been going for a while Stateside and have recently started up in the UK. Does it work? Well, as Kevin Keegan once said, “if you don’t buy a ticket you can’t win the raffle.” (How we missContinueContinue reading “(buzz) stuff and things 20.06.07”
