You’ll need to register but lots of good stats and nuggets and things about how businesses are harnessing web 2,0 technologies, wikis, blogs etc. Get a good snippet at where I found out about this from Avenue A | Razorfish.
Category Archives: strategy
admit it, we all steal great decks
And Slide Share has made it easier for us to find new and exciting ways to liven up our dull old PowerPoint. Although I have recently invested 55 of your English pounds in the Keynote software (and Pages) for my Mac at home so I can hopefully create something more visually exciting. When I canContinueContinue reading “admit it, we all steal great decks”
state of the live web | technorati
Technorati have just released their state of the live web(blogosphere + social web) report. Some staggering numbers: 70m blogs, 120k new blogs each day 3-4k splogs each day (spam blogs usually = crappy marketing blogs) the blogosphere growth rate has slowed but is still doubling every 320 days (as at March 2007) 1.4m postsContinueContinue reading “state of the live web | technorati”
top marketing blogs
Bone up on the full list. Digitasian’s (and by virtue, close living relatives of me) Verdino & Armano make the top 150. I don’t. Perhaps just as well.
corporate website effectiveness index | FT\Bowen Craggs
FT & Bowen Craggs have just released their first index of corporate website effectiveness with Europeans coming out on top. Register at Bowen Craggs for the full report or read a snippet about audience types and the various individual site rankings on FT.com.
you only live twice
As Virtual Worlds 2007 kicks off (yes, there’s a conference now), I thought I would share this video from Australia ABC network (thanks to Ben Liebmann) that acts as both an introduction to Second Life and its possibilities and also could act as a reference point to clients and colleagues who are buzzing about it,ContinueContinue reading “you only live twice”
in game adverting report | IAB
Thought I’d better get back to my day job… for a bit. The IAB have released a report on in game advertising and how to reach the unreachable UK male youth market while they get PlayStation thumb.
smash my brand up
The Times arecurrently running an MBA series of articles & podcasts in association with IBM. The one that caught my eye last week was by Martin Lindstrom about sensory branding and what he calls, , “Smash Your Brand”. The strategy is from 1915 and the briefing for the Coca-Cola bottle. The brief was to developContinueContinue reading “smash my brand up”
