Round up of social media launches. Beautiful example with Members Project from Amex by Digitas in US (disclosure time, I am Digitas London now, the artists previously known as Modem Media) allowing cardholders to share their project ideas, vote and then the best bit, Amex puts the project into reality. A great example of gettingContinueContinue reading “hopes and dreams”
Category Archives: strategy
sisters are dialling up for themselves
Women are spending more time online, those good chaps at eMarketer tell us. A natural extension of their more advanced offline social ecosphere being replicated online? Or just because they have better sites to go to than us chaps with things like bag, borrow or steal where you can hire designer handbags? After all,ContinueContinue reading “sisters are dialling up for themselves”
a local finnish brand
Insightful interview from McKinsey with the SVP marketing of Nokia. You’ll need to register to get the full article but some food for thought, here’s his response to how media is changing Nokia’s marketing efforts. “The Internet is playing a much more important role than anyone ever imagined. Brands are going to be made andContinueContinue reading “a local finnish brand”
we don’t talk anymore
This is just beautiful and I promised to spread the good blog love on this one. I commented on this too on Philippe’s blog (below): At last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months agoContinueContinue reading “we don’t talk anymore”
definition of a twitter
Good article about the hell Twitter is, who uses it & possibilities for brands and agencies. Nice round up of some mash ups and apps using Twitter including: Twitter Vision Twitterverse Twitterholic Twitterment Source: imedia
time equals money
New vid from Isobar about their new philosophy that time is the new currency in the magic dust world of marketing. Just not sure they’re saying anything that we don’t know already, especially the bit about what’s at the core of a consumer. Er, that’s the insight that derives a proposition that’s been at theContinueContinue reading “time equals money”
when did PEST become SLEPT?
The Times 100 site has some good case studies and theory stuff that ranges from GCSE to A level to MBA. Obviously been a while since I ducked into the classroom as the L was always silent in PEST (Political, Economic, Social, Technology), as it kind of got lumped with Political. I bet they’veContinueContinue reading “when did PEST become SLEPT?”
football 2.0
Emmel has beat me to it. Interesting idea to get 50,000 people to stump up £35 and then buy a footy team. AFC Bournemouth tried a similar thing as the first community club but they didn’t have 50,000 trying to work out why we have no decent left-footed players in the country. Would we haveContinueContinue reading “football 2.0”
google is top of the brandz & still has humour | millward brown brandz report
Google is the no. 1 brand according to the 2007 Millward Brown Brandz report. They also still have humour. Go to Google maps, click get directions, add washington, dc as the from and london, uk the to. Check out direction 21. SWIM across the Atlantic. Genius. I also didn’t know the original name for GoogleContinueContinue reading “google is top of the brandz & still has humour | millward brown brandz report”
reviving tango | an account planning think tank
I’ve been reading Vincent Thome’s blog for a while. I can’t remember how I found his stuff but I like it. As a relative newcomer to the advertising genre, he’s been on a number of courses funded by the good folks at DDB (those behind the VW campaigns of genius) and always pings a blogContinueContinue reading “reviving tango | an account planning think tank”
